Business-First Creatives

Creating Natural Urgency without Discounts and Timers with Samantha Hoillett

09 Dec 2025

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Do you dread the word launch, because you think that "doors open/doors close” structure feels icky? We're flipping the script in today's episode with Samantha Hoillett! She's showing us how to build urgency into our launches that doesn’t feel pushy, but it does feel aligned.Listen in as we explore what urgency normally means in marketing, why so many of us do it the usual way (limited spots, price‑going‑up soon, and hurry), and then how you can shift into urgency rooted in your client’s real internal motivations, not just your business timetable.Find It Quickly00:24 - The Ickiness of Traditional Launches00:59 - Introducing Samantha and the Concept of Urgency01:08 - Redefining Urgency in Marketing02:03 - The Evolution of Online Courses05:12 - Internal vs. External Urgency09:40 - The Importance of Clear Messaging14:36 - Balancing Pain Points and Results19:35 - Diagnosing Business Problems24:42 - High Converting Proposals: The First Win26:01 - The Importance of Micro Wins27:37 - Documenting Client Journeys29:44 - Value Stacking and Communicating Results33:21 - Email Marketing Strategies40:16 - Personalizing Email CampaignsMentioned in this EpisodeUrgency on Evergreen: samanthahoilett.com/urgency-on-evergreenUrgency Upgrade: samanthahoilett.com/urgency-upgrade-2026Connect with SamanthaWebsite: samanthahoilett.comInstagram: instagram.com/samanthahoilett.writesYoutube: youtube.com/@samanthahoilettTheads: threads.com/@samanthahoilett.writes

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Business-First Creatives

Creating Natural Urgency without Discounts and Timers with Samantha Hoillett

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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