Cabinet Maker Profit System Podcast
Episodes
144 - Work-Life Balance VS Sales & Profit with Darren McKavanaugh
20 Oct 2022
Contributed by Lukas
Darren McKavanaugh owns a kitchen making business from Sydney Australia. He has mastered the art of work-life balance and is here to show you how you ...
143 - More people?? Better Process?? or-- Do I buy a New Machine? with Ric Ptak
06 Oct 2022
Contributed by Lukas
Rick Ptak joins Dominic Rubino to discuss the complicated topic of new machines. More people? Better process? I help you make sure you make the right ...
142 - Q3 Review YOUR Ideal Customer and YOUR 3 year plan with Dominic Rubino
08 Sep 2022
Contributed by Lukas
Been wondering how you are doing this year? Have you been sticking to the plan? How can you improve? How can you find the perfect clientele? The contr...
141 -The FLAGS that tell you it's time for a new (better) bookkeeper with Brad Bickmore
01 Sep 2022
Contributed by Lukas
Brad Bickmore is a certified public accountant that has his head on straight when it comes to getting your financials and accounting on point. There a...
140 - The FUTURE: What if it was printed in 3D? with Tony Trew
18 Aug 2022
Contributed by Lukas
Tony Trew is a 3d printing genius, he used the technology to think outside the box when he designed and built his own chair from the comfort of his li...
139 - Finally Answers on Kitchen Cabinet SEO and Websites with Mike Goldstein
04 Aug 2022
Contributed by Lukas
Mike Goldstein is a whizz when it comes to SEO (search engine optimization) specializing in getting cabinet makers into the line light of the google s...
138 - What NOT TO DO as a BUSINESS OWNER (Cabinet Shop) with Jamie Meadows
21 Jul 2022
Contributed by Lukas
Jamie Meadows is a career supply chain manager and has recently become the CEO of a cabinet-making firm and is here to discuss how he used supply chai...
137 - A FOREMANS VIEW- Look INSIDE a REAL BOTTLENECK on the Production FLOOR with Ric Ptak
11 Jul 2022
Contributed by Lukas
Ever wanted to see through the eyes of your foreman? Or know what it's like to experience bottlenecks on your production floor? Rick Ptak is here to t...
136 - YOUR end of Q2 review. 10 yr plan Revenue and Profits with Dominic Rubino
23 Jun 2022
Contributed by Lukas
Dominic Rubino checks in to help you review your second quarter for this year and discusses how to plan and successfully execute a 10-year plan to max...
135 – A how-to: Keeping it simple with systems and operations with Molly Sprague
09 Jun 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Molly Sprague about staying organized, keeping emails short and...
134 - Special Episode - Time Management Training for Contractors
26 May 2022
Contributed by Lukas
On this episode of PTB Dominic discusses time management, identifying priorities and talks about the 10 tips he has for mastering your time management...
133 - HOW TO DO IT- Build My OWN Dashboard
12 May 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino demystifies dashboards, explaining what they are, why you need one, what th...
132 –How they made their shop BUYABLE with Dominic Rubino
21 Apr 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino shares the steps he helped a client make to sell his business, including tr...
131 – Your woodshop end of Q1 review with Dominic Rubino
07 Apr 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino introduces something new to the show: a quarterly strategic plan review tha...
130 – Selling the dream with Rodney Koop
17 Mar 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Rodney Koop, author and founder of The New Flat Rate, about dea...
129 – RENO EXPERT – Tough convos with homeowners and trades with Amy McGeachy
03 Mar 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Amy McGeachy, host of the TV show Trend, about communicating wi...
128 – Modern Cabinetmaking with Patrick Molzahn
17 Feb 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Patrick Molzahn, educator and primary author of the 6th edition...
127 – You never forget your FIRST TIME with Mark Filardo
03 Feb 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Mark Filardo about his cabinetmaking business, his humble begin...
126 – How an installer takes care of his customers with John Langan
20 Jan 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with John Langan, owner of JL Molding Design, about satisfied custom...
125 – INTERVENTION! Family dynamics, addiction & mental health with Linda Devlin
06 Jan 2022
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Linda Devlin, certified family interventionist, about substance...
124 – This is hard to share, REALLY HARD with Dominic Rubino
23 Dec 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks about the difficulties of running a business, overcoming adversity, h...
123 – HOW TO deal with material price increases with Karalynn Cromeens
09 Dec 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Karalynn Cromeens, construction lawyer and author, about subcon...
122 - How to buy Cabinet Software with Dan Zambello
25 Nov 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Dan Zambello, Technical Sales at CabMaster Software, about inve...
121 – The Foreman: Woodshop LEADERSHIP & MANAGEMENT with Ric Ptak
11 Nov 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with regular guest Ric Ptak about their upcoming leadership course, ...
120 – Mr. Big does 12 kitchens a month with Dominic Rubino
21 Oct 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino reflects on a recent conversation he had with a new client, discussing the ...
119 – WHAT keeps me DRIVING FORWARD with Rodney Tassistro
07 Oct 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Rodney Tassistro, Owner of RTE Cabinets & Millwork, about ego, ...
118 – I don’t make things the way you do – Here’s what I do differently with Paul Downs
23 Sep 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Paul Downs, President of Paul Downs Cabinetmakers, about how Go...
117 – How to ORGANIZE the BACKEND & REDUCE the OVERWHELM with Jane Stoller
09 Sep 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Jane Stoller, life and business organizer at Organized Jane, ab...
116 - HOW TO to get local labor by being SMART giving back with Clay Mitchell
19 Aug 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Clay Mitchell, State Executive Director of SkillsUSA California...
115 – Instagram and Joinery – Huh? What? with Charley Li
05 Aug 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Charley Li, Director at Plot Joinery, about social media, commu...
114 – How to BUILD IT so they will JOIN – Fishing means business with Kael Campbell
15 Jul 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Kael Campbell, President of Red Seal Recruiting Solutions, abou...
113 – LEADERSHIP – Lessons from an Assembler turned CEO with Guy Bucey
01 Jul 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Guy Bucey, CEO of Innovabed, about leadership, lessons from the...
112 – NO BS Time Management from a REAL PM with Paul Netscher
15 Jun 2021
Contributed by Lukas
111 – Building bars, parrotheads, and vertically installed brass rails with Tom McManus
03 Jun 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Tom McManus, CEO of KegWorks, about the changes he’s seeing i...
110 - How to GROW on PURPOSE with Angelo Gangone
20 May 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Angelo Gangone, Executive Vice President of AWFS Fair, about ho...
109 - EXIT RICH how to sell your company and make real money with Michelle Seiler-Tucker
06 May 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with entrepreneur and author Michelle Seiler Tucker about her new bo...
108 - It all started in a DAIRY BARN with Kolin Veldman
22 Apr 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Kolin Veldman, owner of K&S Woodworks, about his journey as a b...
107 – INSIDE THE MIND of an INTERIOR DESIGNER with Dwaina Sprague
08 Apr 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Dwaina Sprague, CEO and Interior Design Specialist at Good Spac...
106 - Lean MFG Debrief- 2.3M Architectural millwork shop with Ric Ptak
21 Mar 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Ric Ptak about more insights from the first round of Swift Asses...
105 – LEAN Case Study for a Closet Company with Ric Ptak
18 Mar 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino and Ric Ptak debrief the beta test of their Swift Assessment and talk about...
104 – How to get Kids into the Trades with Chris Valenti
04 Mar 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Chris Valenti, owner of CK Valenti Designs, about his Break Out...
103 – I’m FED UP with EXCEL for estimating with Jonah Coleman
18 Feb 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks to Jonah Coleman about finding the perfect estimating software, ident...
102 – MORE 2021 with Dominic Rubino
04 Feb 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, host Dominic Rubino talks about how 2021 is the year of MORE, why you should surround your...
101 - The Secret Formula Banks use on Cabinet Shops with Marc Sanderson
21 Jan 2021
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Marc Sanderson, owner of Innergy software, about the effects of...
100 - Listen in on 3 REAL COACHING meetings with Jeff Thomas, Kaiton Yawney, Matt & Nicole Bordignon
07 Jan 2021
Contributed by Lukas
For the 100th episode of the Cabinet Maker Profit System podcast, host Dominic Rubino brings a microphone into 3 real business coaching meetings, offe...
99 - Million Dollar Systems other people use with Dominic Rubino
31 Dec 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks about using simple systems to get your business to (and beyond) the m...
98 - Software for a Growing Shop with Jim Fox
17 Dec 2020
Contributed by Lukas
On this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with small shop owner Jim Fox about software for small businesses, g...
97 – The Foreman Production Manager – A Deep Dive for Owners with Charlie Phillips
03 Dec 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Charlie Phillips, assistant professor at Pittsburg State Univers...
96 - For parents with broken hearts – BILY is Because I Love You with Dennis Poncher
19 Nov 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Dennis Poncher, founder of Because I Love You Support Groups, a...
95 - What 4 Shops Have Taught US About Lean with Ric Ptak
05 Nov 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Ric Ptak about the impacts their Swift Assessment has had on bus...
94 – Make it, Ship it, Forget it with Chris Valenti
15 Oct 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks to Chris Valenti about pivoting to stay busy during COVID, sharing kn...
93 – I’m afraid to sell too much – Shop can’t keep up! with Ric Ptak
08 Oct 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with lean manufacturing expert Ric Ptak about measuring key performan...
92 – How to Sell MORE and Bigger RESY CABINET Jobs with Anthony Ghosn
01 Oct 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Anthony Ghosn, founder of Hearth, about connecting customers wit...
91 – HELP! We’re losing money in the shop with Ric Ptak
10 Sep 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Ric Ptak about increasing productivity, using whiteboards, daily...
90 - Take me from $1M to $5M with Jonah Coleman
03 Sep 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Jonah Coleman, software expert and Chief Innovation Officer of A...
89 – My guy is on Meth. What do I do? – Addiction and Mental Health with Stacey Henson
13 Aug 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Stacey Henson, clinical social worker with Advanced Recovery Sy...
88 – Help – I NEED more COMMERCIAL WORK
23 Jul 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, host Dominic Rubino talks about finding more commercial work, picking up the phone, the di...
87 - Change Order Problem – Who tells your crew what to do?
09 Jul 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, host Dominic Rubino talks about change orders, why they matter, the importance of tracking...
86 – NEW TECH to sell value not Price with Jonathan Blackburn
18 Jun 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, host Dominic Rubino talks with Jonathan Blackburn, tech specialist and account executive w...
85 – What Hunter Trim and Cabinets is doing right now for the WIN! with Dustin Hunter
04 Jun 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with business owner Dustin Hunter about the lean philosophy, company ...
84 - Premier Builders- Job Costing Mistakes and Leaks with Ken Kumph
14 May 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks to President of Premier Builders Inc. Ken Kumph about effective job c...
83 - A few reasons Lean WON'T work in your company with Max Giliberti
07 May 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with lean expert Max Giliberti about the lean philosophy, what it is...
82 – Leprechaun Report – Find and Fix my 8 ProfitLeaks Series – Costs and Expenses Leaks – EOJ Report
23 Apr 2020
Contributed by Lukas
In the 2nd episode of the Find and Fix my ProfitLeaks Series, host Dominic Rubino talks about profit leaks in the costs and expenses stage, searching ...
81 - 1-of-8 Find and Fix my 8 ProfitLeaks Series - Fix My Estimating Assumptions
09 Apr 2020
Contributed by Lukas
In the first episode of an 8-part series, business coach and Cabinet Maker Profit System podcast host Dominic Rubino discusses profit leaks in the est...
80 – How to sell home installs in a time of crisis with Richie DeMarco
24 Mar 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with blogger and industry insider Richie DeMarco about selling home ...
79 - LIGNA-Interzum and AWFS lessons learned with Ankit Sharma
19 Mar 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks to business owner and top 40 Under 40 honoree Ankit Sharma about wood...
78 - How do I put a simple system in place? with Dominic Rubino
05 Mar 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks about profit leaks and offers 2 simple exercises to locate them in yo...
77 - How to Control Your Costs with Ben Wann
20 Feb 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with author Ben Wann about cost categories, managing costs, data col...
76 - Find People! Train and Keep Them with Patrick Molzahn
06 Feb 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino talks with Patrick Molzahn about increasing awareness of opportunities in w...
75 - Those Darn Millenials - Generational Collaboration with Thomas Allott
23 Jan 2020
Contributed by Lukas
In this episode of the Cabinet Maker Profit System podcast, Dominic Rubino speaks with Thomas Allott about the differences between generations, adapti...
74 - How do we get women interested in woodworking with Whitney Pyle
09 Jan 2020
Contributed by Lukas
Whitney Pyle is here to say that it’s easier to get women into woodworking than we think. By making a few adjustments to our business, we can encour...
73 - Woodwork, Pet Meds, Birth Control and patterns in the Numbers with Dominic Rubino
19 Dec 2019
Contributed by Lukas
In this episode I talk about something I’ve found to be critical for business success: spotting patterns. You’re already doing it, and with a litt...
72 - Attracting and Hiring top Talent with Nicole Davidson
05 Dec 2019
Contributed by Lukas
Don’t be a desperate hirer. In this episode, Nicole Davidson talks about the importance of hiring right, how it saves time and money, and how to do ...
71 - How People buy what you sell with Spencer Powell
21 Nov 2019
Contributed by Lukas
Spencer Powell is here today to tell us how we can use Google, review sites and social media to build up our business and boost sales.
70 - Why you should get out of the office with Chris Dehmer
31 Oct 2019
Contributed by Lukas
Find out why you should get out of the office, mingle with other industry professionals and visit their shops. Our guest Chris Dehmer knows it all, an...
69 - The 4 systems that took us from 300k to over 1 million in 5 fast years with Johnny Alvernaz
17 Oct 2019
Contributed by Lukas
Anyone can scale their company by following Johnny Alvernaz’s lead and implementing these 4 systems in their business.
68 - I fired myself as the owner with Jeff Finney
03 Oct 2019
Contributed by Lukas
Firing yourself from different tasks in the company can help your business grow tremendously. Find out how you can do it in our new episode.
67 - How Distributors really think - From Credit Limits to Credit Lines with Jason Bader
19 Sep 2019
Contributed by Lukas
We’re getting an exciting point of view today, straight from a guy who is a distribution expert. Let’s see what you can to get on your vendor’s ...
66 - 7 Steps to improve my sales process and business with Dominic Rubino
05 Sep 2019
Contributed by Lukas
It’s time to talk sales! More importantly, what are the 7 steps of every sale, and how can they improve your business?
65 - Money Is Cold but Talking About Money Is Hot with Rob Jessen
15 Aug 2019
Contributed by Lukas
It’s time to talk money! Find out about business credits and how to keep a good score in our new episode!
64 - Talk to the Judge - How to bring in Foreign workers with Rena Dhir
01 Aug 2019
Contributed by Lukas
We’re talking to an immigration judge who’s going to spill the beans on the process of getting foreigners to work for you.
63 - Subcontracting with the 3 P's with Darcy Wray
18 Jul 2019
Contributed by Lukas
We’re in legal waters today, talking about the most important parts of contracts – the 3 Ps, which are parties, properties and price.
Ep62 - Kate The Socialite- How to get Customers from the Little Black Box
04 Jul 2019
Contributed by Lukas
Kate the Socialite is joining us today to talk about how you can get leads online – social media, newsletters, lead magnets – and it’s all much ...
61 - PR and Marketing tips when selling to Home Owners with Almira Bardai
20 Jun 2019
Contributed by Lukas
We’re all about marketing and PR today! Great tips from an amazing woman. Tune in to hear about the creative ways to do marketing and PR when sellin...
60 - Battle of the Systems for CEOs and Presidents with Mike McIsaac
06 Jun 2019
Contributed by Lukas
Are you a Traction or Scaling Up kind of person? Check out our podcast to hear more about these systems and decide which one is the best for you.
59 - Finally-Good Business Habits for CEOs with Eugene Terk
23 May 2019
Contributed by Lukas
Setting up good business habits in your company is not easy. But we have an expert sharing his best tips on how to improve yourself and your business.
58 - Are you a Spider or a Wolf - WOLF Selling Residential Cabinetry Jobs with Dominic Rubino
09 May 2019
Contributed by Lukas
It’s time to talk about outreach marketing, or WOLF marketing strategies. Tune in to find out which old strategies still work today.
57 - My Online Toolbox for Construction Trades with Dominic Rubino
25 Apr 2019
Contributed by Lukas
Today we’re talking online tools that save time – whether it’s for marketing, calendars or organization – these are my favorite tools.
56 - Are you a Spider or a Wolf? SPIDER Selling Residential Cabinetry Jobs with Dominic Rubino
18 Apr 2019
Contributed by Lukas
There are two types of marketers – spiders and wolves. Join us in our new episode to learn how to market your business like a spider.
55 - How Business Coaching really works! with Dominic Rubino
04 Apr 2019
Contributed by Lukas
Ever thought about working with a business coach? What do they do, anyways??? In today’s episode we’re bringing your more information about how bu...
54 - STOLEN- Scams Ransomware Phishing and Social Engineering with Farshad Abasi
14 Mar 2019
Contributed by Lukas
Staying protected online in a digital age is not easy, but there are things you can do to stay safe. Listen to our new episode to find out how you can...
53 - Finally - Now I know how Leasing really works with Mike Berg
07 Mar 2019
Contributed by Lukas
Leasing equipment is a smart way to do business, and in this episode you’ll see why it actually pays off to do it.
52 - What You dont know is coming-is already here with Nick Markuta
28 Feb 2019
Contributed by Lukas
3D rendering can help you grow your business and close more deals. Find out how it works in our latest episode.
51 - Profit First for Contractors with Mike Michalowicz
21 Feb 2019
Contributed by Lukas
We’ve been told that profit comes last. At the end of the quarter, the year, and so on. But it shouldn’t. Learn how to put profit first in your sh...
50 - Mexico and You and the new USMCA trade deal with Pablo Maldonado
14 Feb 2019
Contributed by Lukas
If you wondered how to set up shop in Mexico, look no more. Tune in to this week’s episode and learn the most important things you need to pay atten...
49 - 97 Percent Female in Cabinetry with Jessica Bilmer
07 Feb 2019
Contributed by Lukas
Today we’re talking hiring criteria, and how to make a success out of your hiring strategy by using core values and systems.
48 - Crave Systems? Want Better Ones? Here’s How to Start! with Danielle Putnam
31 Jan 2019
Contributed by Lukas
For your business to grow and be successful you gotta make some systems and follow them. Learn how to do that in our new episode!
47 - Prospecting for Residential Kitchen Cabinets Sales - How to sell more deals with Dominic Rubino
24 Jan 2019
Contributed by Lukas
Today we are giving you 4 super easy and simple tactics you should apply if you want to step up your residential sales game.
46 - Prospecting Commercial Jobs - I Need New (and More) Jobs! – Here’s How with Dominic Rubino
15 Jan 2019
Contributed by Lukas
Today’s episode is great for commercial workers. We’re diving into the three tactics that’ll help you get new business.
45 - 7 Steps to improve my sales process and Improve my business with Dominic Rubino
10 Jan 2019
Contributed by Lukas
We’re talking sales, and you might not see yourself as a sales person, but you should. Because we’re all sales people. You just need to learn how ...