Building a Memorable Candle Brand

#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they light your candle. We break down seven essential steps to build a memorable, consistent candle brand that stands out in today's crowded marketplace.• Define your why—this becomes the foundation of your business and the beacon that attracts the right customers• Know your target customer beyond demographics by focusing on their mindset and the problems your candles solve• Craft a unique selling proposition (USP) that clearly communicates what makes your candles different• Share your brand story to connect emotionally with customers and make them want to support your mission• Create consistent visual branding including logo, colors, typography, packaging, and photography• Define your brand voice and ensure consistent tone across all platforms and customer touchpoints• Design a memorable customer experience from unboxing to follow-up communicationsTake at least one of these branding elements and improve it this week. If you want the full branding workshop and worksheet, find it inside the Inner Circle at candlebusinesspro.com/membership.Send us a textSPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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