Candle Business PRO
Episodes
Stop Competing on Price — The Candle Business Strategy Nobody Talks About
26 Mar 2026
Contributed by Lukas
#042. We answer five real questions from candle makers and break down what actually drives profit, from sales channels to wholesale outreach. We share...
Starting a Candle Business? Why You Need a Mentor or Accountability Partner
11 Mar 2026
Contributed by Lukas
#041. Candle making can look peaceful from the outside, but builders know the truth: a tunneled candle, a dead market day, or a wholesale pitch that g...
How Much Should You Pay Yourself in a Candle Business?
04 Mar 2026
Contributed by Lukas
#040. We share a focused roadmap for starting and scaling a candle brand, from tight product lines and niche research to fragrance load testing, whole...
How to Start a Candle Business (While Working Full-Time)
25 Feb 2026
Contributed by Lukas
#039. In today’s new video, I’m answering questions from makers just like you, including:• How to grow when time is limited • Whether wholesa...
Why Most Candle Businesses Fail (And How to Actually Succeed)
18 Feb 2026
Contributed by Lukas
#038. Thinking about starting a candle business but not sure where to begin?In this episode, I answer real questions from new and growing candle maker...
The #1 Growth Hack in Our Candle Business
11 Feb 2026
Contributed by Lukas
Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, ...
Candles or Wax Melts? How to Sell, Stay Motivated, and Grow in Slow Months
04 Feb 2026
Contributed by Lukas
#036. We answer five listener questions on building a profitable candle brand. From candles vs wax melts to surviving slow months, we share practical ...
How We Actually Make Candles That Sell: Supplies, Temps, Scents, and Sales
28 Jan 2026
Contributed by Lukas
#035. Thinking about starting a candle business or learning how to make candles the right way? In this episode, we’re answering real questions from ...
How We Price Our Candles and Protect Our Business With Insurance
21 Jan 2026
Contributed by Lukas
We answer listener questions on forming an LLC, choosing insurance, sourcing labels and vessels, picking five winning fragrances, hosting candle parti...
From Shopify To SEO: The Software, Apps, and Tools Powering A Growing Candle Brand
14 Jan 2026
Contributed by Lukas
We share the exact software stack behind our candle company, from storefront and POS to email, inventory, and SEO. The focus stays on affordable start...
2026 Candle Business Goal Setting That Actually Works
07 Jan 2026
Contributed by Lukas
#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsettingWe share a transparent look at our numbers, then guide ...
5 Candle Business Questions Answered (LLC, Insurance, Pricing, Best Scents + More)
17 Dec 2025
Contributed by Lukas
#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to form...
The "Imperfect Launch" Strategy
10 Dec 2025
Contributed by Lukas
#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a...
When To Hire Help For Your Candle Business
03 Dec 2025
Contributed by Lukas
#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are s...
15 Brutal Reasons Candle Businesses Fail (And How To Avoid Them)
26 Nov 2025
Contributed by Lukas
We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and min...
Candle Business Q&A: Scaling, Email Lists, Markets, Etsy, And More
19 Nov 2025
Contributed by Lukas
#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wi...
Wholesale Candle Business for Beginners: Our Proven 6 Step Readiness Check
12 Nov 2025
Contributed by Lukas
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system tha...
Black Friday Game Plan For Candle Brands
05 Nov 2025
Contributed by Lukas
#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a c...
What I Wish We Knew Before Starting Our Candle Business - Part 2
29 Oct 2025
Contributed by Lukas
#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. We share tips six through ten for building a real candle business, not ...
How My Candle Business Sells Every Day | 10 Ways That Actually Works
22 Oct 2025
Contributed by Lukas
#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fu...
From Trend Chasing to Timeless: Building a Candle Brand That Lasts
15 Oct 2025
Contributed by Lukas
#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but...
Real Candle Business Startup Costs, Profit Timelines, and COGS Explained
08 Oct 2025
Contributed by Lukas
#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, ...
Our Step-by-Step PR Strategies to Get Media
01 Oct 2025
Contributed by Lukas
#020 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
From Maker to Merchant: Wholesale Strategies That Actually Work
24 Sep 2025
Contributed by Lukas
#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
How Far We Built a Candle Business in 8 Weeks (Step by Step Guide)
17 Sep 2025
Contributed by Lukas
#018 and Part 8 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
The Pre-Launch Marketing Roadmap: 8 Strategies for Your Candle Business
10 Sep 2025
Contributed by Lukas
#017 and Part 7 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
10 Essential Elements for a High-Converting Candle Website That Drives Sales
03 Sep 2025
Contributed by Lukas
#016 and Part 6 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
How to Price Right, Test Smart, and Sell Confidently
27 Aug 2025
Contributed by Lukas
#015 and Part 5 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
Best Candle Vessels, Wax, Oils and Fragrances to Start With
20 Aug 2025
Contributed by Lukas
#014 and Part 4 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
Build A Candle Brand: Week 3 - Candle Brand's Visual Identity
13 Aug 2025
Contributed by Lukas
#013 and Part 3 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity
06 Aug 2025
Contributed by Lukas
#012 and Part 2 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special de...
Build A Candle Brand: Week 1 - Niche, Target Market, Mission and Values
30 Jul 2025
Contributed by Lukas
#011 and Part 1 of our Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a specia...
What I Wish We Knew Before Starting Our Candle Business
23 Jul 2025
Contributed by Lukas
#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach suc...
Etsy vs Shopify: The Best Choice for Candle Makers?
16 Jul 2025
Contributed by Lukas
#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces ...
Social Media Sanity for Candle Makers
09 Jul 2025
Contributed by Lukas
#008 Social media should be a tool for growing your candle business, not a source of burnout and frustration. Today we explore why being selective abo...
Cost to Start a Candle Business
02 Jul 2025
Contributed by Lukas
#007 Wondering how much it really costs to start a candle business in 2025? In this episode of the Candle Business PRO Podcast, I break down the actu...
Candle Business + Full Time Job? Here’s How!
25 Jun 2025
Contributed by Lukas
#006 I share our journey of starting a candle business while working full-time jobs, detailing strategies to prioritize tasks, manage time effectively...
Building a Memorable Candle Brand
18 Jun 2025
Contributed by Lukas
#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they l...
You're Priced to Fail: What Candle Makers Need to Know About Margins
11 Jun 2025
Contributed by Lukas
#004 Pricing candles correctly is crucial for profitability, growth, and sustainability in your candle business, going well beyond the outdated 3x mar...
Mindset, Marketing, and Making It Last
04 Jun 2025
Contributed by Lukas
#003 Part 3 of 3 of How to Build a Successful Candle Business. Transitioning from candle maker to business owner requires a fundamental mindset shift...
The Business Blueprint That Turned Our Candles into a Brand
04 Jun 2025
Contributed by Lukas
#002 Part 2 of 3 of How to Build a Successful Candle Business. Our candle business journey evolved through strategic sales channels that built upon e...
Building a Million-Dollar Candle Brand
04 Jun 2025
Contributed by Lukas
#001 Part 1 of 3 of How to Build a Successful Candle Business. Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into...
Trailer - Candle Business PRO
29 May 2025
Contributed by Lukas
Ready to transform your candle-making hobby into a thriving business? Sabastian Garsnett, co-founder of Garsnett Beacon Candle Company, launches this ...