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Candle Business PRO

Etsy vs Shopify: The Best Choice for Candle Makers?

16 Jul 2025

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#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively.• Etsy provides immediate access to millions of potential buyers with built-in traffic• Competition on Etsy is fierce with thousands of candle sellers competing for visibility• Etsy's total fees can reach 21.5% per sale (listing fees, transaction fees, and offsite ad fees)• Shopify offers complete control over branding, customer experience, and data collection• Shopify requires driving your own traffic through SEO, advertising, or social media• Personalized items and seasonal candles perform particularly well on Etsy• Building your own website takes time for SEO to gain traction (14-21 days for Google to crawl updates)• Including business cards with discount codes in Etsy orders can help transition customers to your Shopify store• Third-party apps can sync inventory between both platforms for simplified managementIf you found this episode helpful, we'd love it if you'd leave us a rating and a review. It really helps us reach more makers like you.Send us a textSPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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