From Maker to Merchant: Wholesale Strategies That Actually Work

#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels.• Understanding the crucial difference between wholesale (selling at 50% of retail price with upfront payment) and consignment (splitting sales proceeds, typically 60-40)• Pricing candles correctly for wholesale requires working backward from retail price, ensuring adequate profit margins when selling at half price• Researching potential retail partners thoroughly before outreach, including their price points, aesthetic, and customer base• Crafting effective wholesale outreach emails that focus on how your candles will benefit the retailer's business, not just product features• Following up consistently, as over 70% of wholesale accounts come from follow-up communications• Being strategic with samples, reserving them for high-priority potential accounts• Creating a digital wholesale catalog that's easily accessible via link rather than attachment• Maintaining regular communication with wholesale accounts to encourage reordersDownload our free wholesale guide at candlebusinesspro.com/wholesale101 for more detailed information on building successful wholesale relationships.Send us a textSPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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