Building a Million-Dollar Candle Brand

#001 Part 1 of 3 of How to Build a Successful Candle Business. Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model.• Starting with the basics is essential – one vessel, one wick, one wax, one fragrance oil• Their most profitable product uses this simple formula rather than complex combinations• Choose suppliers carefully, especially for foundational elements like wax and wicks• Create a brand name and identity that connects with target customers rather than just using your personal name• Understanding your niche market helps determine everything from pricing to packaging• Women's boutiques became their target retail environment, influencing their entire brand design• Share your candle making journey publicly to build an audience before launching• Transparency about struggles and small victories creates invested customers• Their first weekend brought $3,000 in sales from people who followed their development• Different sales channels include Shopify, Etsy, markets, fundraisers, wholesale, and retail storesHead over to candlebusinesspro.com to explore our free resources, courses and community. We're here to help you go pro.Send us a textSPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

There are no comments yet.

Please log in to write the first comment.