Candle Business PRO

You're Priced to Fail: What Candle Makers Need to Know About Margins

11 Jun 2025

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#004 Pricing candles correctly is crucial for profitability, growth, and sustainability in your candle business, going well beyond the outdated 3x markup rule.• Understanding your target customer and what they're willing to pay should be your starting point• We price our classic 10oz candles at 5x cost ($5.50 cost → $26 retail price)• When wholesaling, retailers pay 50% of retail ($13), still giving us solid profit margins• Visit stores where your target customers shop to research pricing in your desired niche• Differentiate your product visually to stand out in a crowded market• Proper pricing allows for promotional strategies like "buy 3 get 1 free" that increase average order value• Free shipping thresholds can encourage customers to add more items to their cart• Consider your long-term costs when setting prices, as bulk purchasing will lower your per-unit costs• Re-evaluate your pricing strategy every six months based on market conditions and performance• Your margins must support discounts, reinvestment, hiring, and future growth plansIf you found this episode helpful, we'd love it if you'd leave us a rating and a review. It really helps us reach more makers like you.Send us a textSPONSORS & DEALS 💼 View exclusive deals only for podcast listeners *** WHEN YOU'RE READY 📬 Free Candle Business Supply List 🚀 #1 Candle Making Course 🧪 Mastering Wholesale Course 🧞‍♂️ Join the Inner Circle! *** CONNECT 🐦 Free Facebook Group 📹 Subscribe on YouTube 📸 Connect on Instagram *** SHOW LOVE 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Candle Business PRO

You're Priced to Fail: What Candle Makers Need to Know About Margins

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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