Whiteness. The System. The Lies. The Branding.

In this unapologetic episode, Christian ZacaTechO Ortiz unpacks the violent invention of whiteness—not as a culture, but as a calculated system of dominance. Rooted in his groundbreaking article Whiteness: The Lies, The System, The Branding, this conversation exposes how European powers engineered whiteness to erase ancestral identity, enforce control, and market supremacy as belonging.Christian takes listeners deep into the origins of race as a colonial tool, revealing how whiteness was branded to sell power, purity, and proximity at the expense of Black, Indigenous, and non-European lives. This is not a discussion about individual white people—it’s an exposé on how the system of whiteness was designed to manipulate, assimilate, and dominate.This episode challenges comfort. It dismantles the myth that whiteness is cultural. It shows how identity was stripped, packaged, and sold. And it calls on all of us—especially those who benefit from the lie—to confront what whiteness actually is, how it lives inside every institution, and what it will take to burn the branding to the ground.If you’ve ever asked, “What is whiteness really?” — this is the episode you need.No sugarcoating. No neutrality. Just truth, history, and liberation.

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