Dave Martinez: Why the Human Touch is Still Critical for a Standout Resume

In this Career Coaching Secrets episode, host Rexhen interviews Dave Martinez, a certified professional resume writer and the founder of Resume Associates. With over 17 years of recruiting experience, Dave was inspired to start his business after noticing many people's resumes failed to represent their true value.Dave helps job seekers from all backgrounds craft resumes that pass Applicant Tracking System (ATS) filters and attract recruiters. He notes that 80-85% of people he works with have resumes that would fail these systems. His service includes an initial consultation and a flexible, long-term engagement, focusing on specific keywords and transferable skills.His business thrives on referrals, which account for 65-75% of his clients. He considers his Certified Professional Resume Writer license to be his most important investment. Dave's main business challenge is effectively communicating his value proposition in an age of AI, stressing that human expertise is still critical for a resume to get through ATS and land an interview.For new coaches, Dave advises delivering an impeccable service, as client satisfaction and word-of-mouth are the most powerful drivers of business growth.Connect with Dave Martinez:Website: https://theresumeassociates.com/LinkedIn: https://www.linkedin.com/in/dave-martinezEmail:  [email protected] the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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