Edward Deason on Trading a Corporate Salary for a Purpose-Driven Business

In this Career Coaching Secrets episode, host Rexhen interviews Edward Deason, a business coach and founder of Deason Coaching. With a background in corporate strategy, Edward transitioned to coaching full-time after being laid off, allowing him to prioritize family and a better work-life balance.His clients are service-based founders and freelancers who have hit a revenue plateau. Edward helps them identify the business strategies needed to scale. His business relies on LinkedIn content that makes his ideal clients "feel seen," as well as referrals.His main challenge is cutting through the noise on social media. His advice to other coaches is to get "crystal clear" on their niche, as generic messaging won't resonate with anyone and makes it harder to scale.Connect with Edward Deason:Website: https://www.deasoncoaching.com/LinkedIn: https://www.linkedin.com/in/edward-deason/Support the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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