From Branding to Coaching: Skot Waldron’s Path to Purpose

In this episode of Career Coaching Secrets, host Kevin sits down with leadership and culture coach Skot Waldron to explore how coaches can position themselves, price their services, and build a sustainable coaching business. Scott shares the accidental path that led him from brand strategy to full-time coaching, the difference between horizontal vs. vertical positioning, how to structure transformational work, and why understanding client pain is the key to value-based pricing. They also dive into scaling, serving, and how coaches can leverage their past careers to create a unique coaching identity. Packed with practical frameworks and raw lessons, this episode is a masterclass for any coach ready to elevate their impact and income. Connect withLinkedIn: https://www.linkedin.com/in/skotwaldron/Website: https://skotwaldron.com/Support the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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