Goal Setting & Growth: A Pragmatic Approach with Dennis Larsson

Rexhen Doda interviews Dennis Larsson, founder of MOSO International, an executive coach and leadership trainer. Dennis shares his pivot from 23 years at IKEA to coaching, driven by a desire to move beyond "having all the answers." He specializes in executive and leadership coaching, emphasizing communication. Clients are primarily found through organizational partnerships and his LinkedIn engagement. His goals include a comprehensive leadership program and a 2025 book on goal setting. Dennis highlights credentialing (ICF, assessments) as vital for business growth and stresses the hard-learned lesson of niching down early. He uses the Moso bamboo analogy to illustrate the importance of perseverance and deep "rooting" for sustainable growth, balancing client delivery with smart admin to prevent burnout. His advice: be super specific in your niche and coach for long-term "career" transformation, not just "jobs."Find Dennis Larsson:LinkedIn: https://www.linkedin.com/in/dennislarsson69/Website: https://moso.se/Support the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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