Lalena Kennedy: The Ghostwriter Helping Leaders Find Their Voice

In this Career Coaching Secrets episode, host Rexhen interviews Lalena Kennedy, a personal branding coach and founder of Profile Impressions. With a copywriting background, Lalena helps successful professionals articulate their value and craft their personal stories.Her business is built on referrals, and she stays top-of-mind by posting on LinkedIn. Lalena intentionally scaled her business "in depth" rather than in volume, choosing a hands-on, partner-based approach over hiring a large team. Her key investments include Toastmasters and attending job-seeker events to stay connected to her audience's needs.Lalena's current challenge is integrating AI into her process while preserving the human touch. Her advice to other coaches is to "scale in depth," focusing on quality, connection, and meaningful long-term work.Connect with Lalena Kennedy:Website: https://www.profile-impressions.com/LinkedIn: https://www.linkedin.com/in/lalenakennedy?trk=public_post_follow-view-profileSupport the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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