Lenny Portorreal: Why Credibility and Continuous Learning Fuel Your Coaching

Host Regen interviews Lenny Portorreal, an executive coach, tech program manager, and adjunct professor. With a background from Fortune 500s to nonprofits, Lenny uses her diverse experience to help leaders unlock their potential.Lenny's journey into coaching, including becoming an ICF PCC certified coach via IPEC, evolved from her Wall Street and public service roots. For three years, she's balanced coaching executives on BetterUp with her own independent clients. She loves the entrepreneurial aspect of managing and selling her services.Her broad coaching niche helps young professionals secure finance jobs and mid-to-senior leaders navigate transitions, focusing on clarity, purpose, and work-life balance. Lenny primarily acquires independent clients through networking and referrals, aiming to grow this practice to be her sole focus.She emphasizes investing in formal education (like ICF certification) for credibility, and essential tech tools for business operations. Lenny's biggest challenge is the "selling" side of coaching. Her advice: "don't be afraid to call yourself a coach," leverage your full experience, and view your business as a "perfect triangle" of management, coaching, and sales.Find Lenny Portorreal:Website: lennyportorreal.comLinkedIn: https://www.linkedin.com/in/lenny-portorreal-mpaSupport the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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