Mary Whitaker: Balancing Client Work with Business Growth as a Solopreneur

Rexhen Doda interviews Mary Whitaker, CEO of RightCareer, a veteran coach. Mary's unplanned journey into coaching began after a health pivot from finance. She now primarily helps professionals over 45-50 navigate job transitions and modern hiring.Clients come from referrals, Google, and LinkedIn articles. Mary advocates for strategic digital marketing over traditional ads and keeps website prices off to encourage direct conversations. Despite personal challenges, her goal is to increase profitability for retirement. She manages time with a paper planner and emphasizes a strong support network for sole proprietors. Mary advises coaches to find their niche, stay tech-current (AI), and understand the labor market.Find Mary Whitaker:LinkedIn: https://www.linkedin.com/in/marywcareercoach/Website: https://ritecareer.ca/Email: [email protected] the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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