Stream Like a Boss: Tanya Smith on Video Marketing for Coaches

In this Career Coaching Secrets episode, host Rexhen interviews Tanya Smith, a video marketing strategist and business coach and founder of Stream Like a Boss TV. Tanya shares her unexpected journey into coaching, evolving from cosmetic sales to digital and video marketing, all driven by a passion for empowering women entrepreneurs.Tanya's BOSS formula (Brand, Offer-based content, System, Scale) is her core framework. Her pivot to consistent live streaming transformed her business, emphasizing that consistency builds confidence on camera. She prioritizes YouTube and Substack for marketing, advocating that coaches should own their content and leverage email lists.Looking ahead, Tanya is embracing AI to expand her offerings, including custom GPTs. Her top investments are TRAFFT (booking) and Go High Level (CRM) for system automation. Tanya's main challenge is outsourcing and delegation, advising other coaches to master SOPs and team placement for scaling.Connect with Tanya Smith:All Links: streamlikeaboss.tv/linksSupport the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@CareerCoachingSecretsIf you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay

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