CASE STUDIES
Daniel O’Donnal | How He Bootstrapped Saela Pest Control from Scratch to a Nine-Figure Exit
29 Oct 2025
In this episode, Casey sits down with Daniel O’Donnal, Owner of Saela Pest Control, for a deeply human conversation on leadership, identity, and what it means to build something meant to last. From bootstrapping a business from scratch to a nine-figure exit, Daniel reflects on 17 years of grit, partnership, and the belief that real success is measured by the lives you impact, not just the profits you earn.He shares lessons learned from his partners, Andrew and Blaine Richardson, and the moments that nearly broke them; going without paychecks, homes on the line, and the humility of starting over. But the heart of this episode is not the sale; it is the story behind it. Daniel opens up about faith, mentorship, and adoption, and how the calling to expand his family changed everything he thought he knew about love, leadership, and capacity.This conversation explores what happens after the win, how to reframe identity beyond achievement, and why the best leaders make others believe in themselves first. A powerful reflection for entrepreneurs seeking meaning beyond the scoreboard.00:00 | House fire and adoption: when life interrupts01:19 | Why Daniel originally said no to this interview02:35 | The early years of Saela and a 17-year timeline04:22 | Building for legacy, not for sale05:33 | Why they sold: timing, mission, and stewardship07:00 | Choosing the right buyer and honoring employees09:19 | The emotional cost of stepping away10:59 | Identity crisis after the exit13:01 | Casey’s own journey through leaving a company18:06 | Reframing self-worth and learning to slow down20:15 | Daniel’s upbringing in Mexico, Guatemala, and Texas21:17 | Mission to Brazil and meeting Andrew Richardson22:55 | The power of mentorship and certainty28:08 | One phone call that changed Daniel’s life forever32:08 | Leadership through belief: Andrew’s lasting impact35:12 | Parallel paths: Casey and Daniel’s early career struggles37:49 | Business as a spiritual game39:50 | The leadership question that shifts everything42:21 | Excellence, culture, and disproportionate rewards43:55 | Bootstrapping: no outside capital, all-in growth44:46 | Raising four kids while building a business46:40 | Why they adopted: a spiritual nudge and a leap of faith50:22 | Meeting the girls — and becoming a family of eight53:42 | Angie’s selfless act and the reality of adoption55:13 | The hardest year of their family’s life56:39 | Beauty through struggle: what people don’t see57:49 | Casey’s own adoption story and shared lessons Hosted on Acast. See acast.com/privacy for more information.
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