Doug Robinson: Building, Breaking, and Beginning Again

In this episode of Case Studies, Casey sits down with Doug Robinson; entrepreneur, operator, and founder of LGCY Power, for an unfiltered look at what it really means to bet everything on conviction. From a teenage lawn business to leading one of the fastest-growing solar companies in the country, Doug’s story is a masterclass in grit, humility, and relentless alignment.He opens up about the collapse of Atlas, what it’s like to hold the title but not the control, and how those failures forged his philosophy on leadership and ownership. Doug also unpacks his legal battle with Vivint Solar and Blackstone; the confidence it took to keep showing up when the odds were impossible, and how faith and forgiveness became central to his rebuild.This conversation is about more than entrepreneurship. It’s about integrity when things fall apart, rebuilding trust, and finding purpose through pressure. A raw, real playbook for any founder determined to endure the valley and come back sharper.Chapters00:00 | Old Friends, Shared History02:16 | Growing Up in Cache Valley05:22 | Early Leadership Lessons from Sports08:11 | The Lawn Business That Taught Ownership11:48 | How to Manage Up, Down & Sideways16:18 | Embracing Change: From Missions to Management20:19 | JUCO Dreams & The Last Days at Ricks College23:04 | Door-to-Door Beginnings with Atlas25:44 | Production-Based Recruiting: The Sales Secret28:30 | Why Sports & Missions Built Great Leaders30:13 | The Atlas Collapse & Shattered Trust33:29 | Fallout, Finger-Pointing & Feeling Betrayed37:20 | Picking Sides: Apex vs. Pinnacle41:20 | Rebuilding with LGCY After a Broken Partnership44:44 | When Paths Diverge — and Why That’s Okay46:48 | Leading LGCY: Pride, Pain, and the Lawsuit50:11 | Pitching Sunrun With Just Conviction52:15 | Winning Against Blackstone — And No One Cares53:43 | Why We Hold Grudges Too Long58:48 | The Call That Started Reconciliation01:02:49 | The Golf Game That Changed Everything01:04:15 | How Leadership (and Faith) Changes You01:05:27 | Solar in Crisis: $15M Lost, Lessons Gained01:06:56 | How to Survive When the Market Collapses Hosted on Acast. See acast.com/privacy for more information.

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