The Excellence Dividend: Book Of The Month

In this solo episode, Casey Baugh dives into The Excellence Dividend by Tom Peters — a book he revisits year after year. Casey shares nine pivotal lessons that have shaped his philosophy on leadership, business, and creating lasting impact.From prioritizing frontline employees to obsessing over design and daily execution, Casey brings powerful insights to life with personal stories and examples from brands like Porsche, Apple, and Vivint. Whether you’re leading a startup or scaling a legacy company, this episode offers practical tools to embed excellence into every decision you make.Chapters:00:00 – 01:08 | Introduction to The Excellence DividendWhy this book is an annual must-read for CaseyTom Peters’ unique influence on Casey’s business mindset01:08 – 03:44 | Excellence: The Ultimate Competitive AdvantageExcellence as the defining market separatorReal-world examples: Porsche, Apple, and Cedar & Stone03:44 – 05:32 | People First, AlwaysInvesting in talent like championship teams“Treat your people like gold” philosophy05:32 – 07:25 | Kindness Equals Leadership“Hard is soft, soft is hard” explainedCase study: Private equity mistake that destroyed company culture07:25 – 08:10 | Execution Trumps StrategyWhy flawless execution beats perfect strategyLessons learned from business and investment experiences08:10 – 10:24 | Obsess Over the FrontlineManaging by wandering aroundHow frontline insights drive better decisions10:24 – 11:28 | Design for WowWhy exceptional design separates great companiesExamples from Tesla, Apple, and BMW11:28 – 12:16 | Worship the CustomerBusiness purpose: Create and keep a customerStrategies for delivering consistent “wow” experiences12:16 – 16:46 | Train Like CrazyTraining parallels from elite sports and militaryRory McIlroy’s journey and the power of preparation16:46 – 17:53 | Excellence is the Next Five MinutesExcellence through small, consistent daily actionsPractical ways to raise standards immediately Hosted on Acast. See acast.com/privacy for more information.

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