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Catching Up With CUB

#277 Gael Donnay - How Businesses Are Using AI to Win

23 Nov 2025

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Daniel catches up with Gael Donnay, Founder and Managing Director of StepInsight - the global software and AI development company behind CUB and Boa's technology. With teams across Sydney, Brussels, and Austin, Gael focuses on cutting through the hype to build systems that solve real business problems. Daniel and Gael explore how AI is reshaping development, the practical ways automation can cut costs and remove bottlenecks, and what it takes to build high-performing tech teams while scaling internationally.   Exclusive Offer for our Listeners Gael is offering an exclusive deal to our listeners: Receive a complimentary 1-hour AI Consultation with one of StepInsight's experts and uncover real AI opportunities, review your biggest operational challenges, and discuss practical solutions you can implement straight away. Email [email protected] with the subject line "CUB Community" to claim your free consultation today.

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