cc: Life Science Podcast
Episodes
Digital Health and Business Model Innovation
04 Jan 2023
Contributed by Lukas
I talked to Jason Scharf about new business models and digital health to get a glimpse of where the world of life science and healthcare are going. Ja...
The Strategy of Your Addressable Market
14 Dec 2022
Contributed by Lukas
Developing a new product for launch involves a lot of effort and expense. To maximize your return, it’s important to know 1.) the size of the market...
Prevention as a Service
07 Dec 2022
Contributed by Lukas
I’ve been thinking a bit lately about preventative health. We focus a lot in this podcast on therapeutics, some of which I’m personally grateful f...
Improving the Patient Journey
30 Nov 2022
Contributed by Lukas
Everyone wants to be patient-centric these days. Betsy Bennett is a health psychologist and behavior change strategist. And, as you’ll discover in t...
Training AI for Drug Development
23 Nov 2022
Contributed by Lukas
Designing new compounds to be used as therapeutics is a challenge regardless of the approach. Artificial intelligence shows promise for solving some o...
Business Model Innovation
17 Nov 2022
Contributed by Lukas
While launching a new product is exciting, especially in the sciences, it’s not the only way to grow a business. We can change our business models o...
Competitive Advantage of Information Architecture
09 Nov 2022
Contributed by Lukas
Your company runs on information to a large degree. But not all of it is accessible to the people who need to make decisions which slows things down, ...
Intern for the Win-Win-Win
02 Nov 2022
Contributed by Lukas
Can you really make serious progress with an intern? The answer is a definite yes and it can work out for the intern, the host company and a vendor.Bo...
Business Development for LifeSci Startups
19 Oct 2022
Contributed by Lukas
Erica Sosnowski, the Managing Partner at Sosna + Co. recently posted on LinkedIn a list of things that life science executives struggle with the most ...
Writing for Thought Leadership
05 Oct 2022
Contributed by Lukas
So you want to be a thought leader? I talked to Brian Morgan, President of Think Deeply, Write Clearly about effective thought leadership communicatio...
Market Shaping and Staffing Commercial Pre-Launch
21 Sep 2022
Contributed by Lukas
PharmExec.com published a study in 2020 of 25 first commercial launches. 48% of them missed their first year forecast for sales (Almost a third of the...
Be Bold and Experiment
07 Sep 2022
Contributed by Lukas
Paul Simms describes himself as a noisy introvert. Does that mean he’s a troublemaker? He’s definitely trying to stir things up in the pharma/ lif...
Opportunities for Healthcare Innovations to Enable Aging in Place
17 Aug 2022
Contributed by Lukas
Kristin Apple is the President of LINUS. We talked about the future of healthcare specifically for seniors 60-79 and how they think about it based on ...
What Does Real Digital Transformation Look Like?
10 Aug 2022
Contributed by Lukas
I saw this LinkedIn post from Erasmus Holm, Chief Marketing Officer for the Nordics at MSD, and was curious to learn more. He mentions that the pande...
Machine Learning in Drug Development
27 Jul 2022
Contributed by Lukas
One of my goals for this podcast series is to cover the use of AI in everything from drug development to the clinic. This episode sits at the trailhea...
Mission, Vision, Values, Systems
20 Jul 2022
Contributed by Lukas
This week I talked to Don Davis of 5280 Life Sciences Consulting. Don helps companies scale up through leadership development, project and process imp...
Managing Distributors - The Long Game
06 Jul 2022
Contributed by Lukas
What is the path to success in sales when you are selling both direct and through a distributor? What is the best approach for you and your company? E...
Switching Jobs in 2022? How to Prepare
21 Jun 2022
Contributed by Lukas
Darcy Bevalacqua is a career coach and executive recruiter for senior marketing executives over 50. Nevertheless, this episode has good advice for any...
Customer Obsession
25 May 2022
Contributed by Lukas
This episode is not about strategy or tactics or building your marketing team, This week, it's about capabilities. We're going way back to basics, to ...
What is a Data Strategy and Why You Need One
11 May 2022
Contributed by Lukas
I met Charles Baldridge, CEO of Sol Analytica on a Zoom call. In an eclectic group of filmmakers, artists, music publishers (and data scientists), Cha...
AI from Winter to Spring
04 May 2022
Contributed by Lukas
Machines have been helping us with physical work for a long time. Now with AI, machines are helping with the knowledge work. At the outset, AI was wor...
Failure and Opportunity with AI in Life Science
20 Apr 2022
Contributed by Lukas
Failure66% of AI projects fail. That’s the bad news. The good news is that in life science we’re not really investing enough or working on the imp...
Essential Communication Skills in the World of Biotech Venture Capital
13 Apr 2022
Contributed by Lukas
Susanna Harris talks about her communications role in the biotech venture capital world. This is a public episode. If you would like to discuss this w...
Optical Applications in Life Science
06 Apr 2022
Contributed by Lukas
Color Science and Digital ImagingI don't think many people paid too much attention to the sort of miracle that produces color technology in a digital ...
Marketing a Region: Growing Life Science in South Carolina
29 Mar 2022
Contributed by Lukas
Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy. This is a public episode. If you would ...
3D Bioprinting
22 Mar 2022
Contributed by Lukas
At the beginning of the year, I said I would follow my curiosity. One of the things I was curious about was 3D bioprinting. What does that even mean? ...
Getting Around the Data Delusion
15 Mar 2022
Contributed by Lukas
You may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains ...
Blockchain Basics
08 Mar 2022
Contributed by Lukas
Karen Kilroy is the founder of Kilroy Blockchain as well as an O’Reilly Media author.Karen’s company develops blockchain workflows to be implement...
Magic School Bus to Head of Strategy
28 Feb 2022
Contributed by Lukas
Lily Elsner talks about the path to her job as Head of Strategy at Arctoris, a startup working on small molecule drug development. This is a public ep...
Lily Elsner: SAMPS's Young Person of the Year
28 Feb 2022
Contributed by Lukas
Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development. This is a public episode. If yo...
Remote Monitoring and Digital Health
22 Feb 2022
Contributed by Lukas
If you haven’t already, I imagine many of you are currently or will soon be dealing with aging parents and their desire to stay in their home for as...
From Marketing Ketchup to Life Science: A Founder's Story
08 Feb 2022
Contributed by Lukas
Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like. This is a public episode. If you wo...
Should Podcasting Be Part of Your Compliance Toolbox?
01 Feb 2022
Contributed by Lukas
Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right. This is a public episode. If you would like to discuss this ...
Getting the Most Out of In-Person Events
18 Jan 2022
Contributed by Lukas
Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged. This is a public episode. If y...
Personal Branding for Scientists
04 Jan 2022
Contributed by Lukas
Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand. This is a publi...
Providing Physicians with Resources for Patient Support
07 Dec 2021
Contributed by Lukas
Sandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messag...
What's Happening in African Biotech?
23 Nov 2021
Contributed by Lukas
Adrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community. This i...
Impact Opportunities for Digital Marketers in Healthcare
08 Nov 2021
Contributed by Lukas
Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you. This is a publi...
How to Sell an Idea Internally: Corporate Communications
25 Oct 2021
Contributed by Lukas
Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, G...
AI for Digital Marketing in Healthcare
13 Oct 2021
Contributed by Lukas
Hemal Somaiya describes using AI to message physicians at the right moment for their patients. This is a public episode. If you would like to discuss ...
Disease State Education: Content Marketing Pre-Launch
22 Sep 2021
Contributed by Lukas
Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors. This is a public epi...
Writing About Science, Joyfully
07 Sep 2021
Contributed by Lukas
Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies. This is a publ...
Pushing the Limits in Creative Storytelling
24 Aug 2021
Contributed by Lukas
Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision fo...
How Can Sales People Engage with Customers Now?
17 Aug 2021
Contributed by Lukas
Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid. This is a public episode. If y...
From Scientist to Agency Owner via YouTube
02 Aug 2021
Contributed by Lukas
Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer. This is a public episode. If you would like to dis...
Are You Pricing Your Life Science Products Correctly?
13 Jul 2021
Contributed by Lukas
Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits. This is a pu...
Why You Should Consider Reverse Mentoring
21 Jun 2021
Contributed by Lukas
Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees). This is a public episode. If you would like to discuss th...
Resilience: Turning Disaster into Opportunity
08 Jun 2021
Contributed by Lukas
Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event. This ...
Online Marketplaces and Multiple Value Propositions
21 Apr 2021
Contributed by Lukas
Mark talks about the value props for buyers and sellers as well as tailoring them for resistant customers. This is a public episode. If you would like...
Segment Marketing: Creating Campaigns Across Product Lines
07 Apr 2021
Contributed by Lukas
Max Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports. This is a public episode. I...
Making the Most of LinkedIn
08 Mar 2021
Contributed by Lukas
Rachel shares tips on optimizing your profile, connecting and what type of content to share. This is a public episode. If you would like to discuss th...
ResearchGate Survey of Scientist Purchase Behavior
23 Feb 2021
Contributed by Lukas
Darren Alvares discusses the results of a ResearchGate survey of scientist purchasing behavior and the impact of COVID 19. This is a public episode. I...
Curiosity: a Superpower for Your Career
09 Feb 2021
Contributed by Lukas
Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm. This is a public episode. If you would like to discuss ...
Virtual Events Are Different: How to Ensure Success
14 Jan 2021
Contributed by Lukas
Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged. This is a public episode. If you wo...
The Competitive Audit: What and Why
15 Dec 2020
Contributed by Lukas
Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it. This is a public episode. If you would like to discus...
New Marketing Tactics Stand Out in an Old School Industry
16 Nov 2020
Contributed by Lukas
Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and t...
How Does a New Biotech Company Successfully Launch Its First Product?
26 Oct 2020
Contributed by Lukas
Frank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There i...
Incite Curiosity 20 Seconds at a Time with LinkedIn Stories
19 Oct 2020
Contributed by Lukas
Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business. This is a public episode. If you would ...
What Kind of Stories Should You Tell on Your Podcast?
06 Oct 2020
Contributed by Lukas
Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast. This is a public episode. If you would like to disc...
What is a Sales Agent and Do You Need One?
21 Sep 2020
Contributed by Lukas
Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model...
Marketing to Life Scientists: When it's Different and When it's Not
30 Jul 2020
Contributed by Lukas
Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not. This is a public episode. If you wou...
Positioning and the Most Overlooked Opportunity
03 Jun 2020
Contributed by Lukas
Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious. This is a public episode. ...
How to Create Authoritative Content That Matches Audience Intent
19 May 2020
Contributed by Lukas
Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs. This is a public...
Elevating Innovation and Trust in Life Science
05 May 2020
Contributed by Lukas
Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma...
Selling in the Time of Covid 19 - Without Meeting Your Customers
27 Apr 2020
Contributed by Lukas
Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content. This is a public episode. If you would like to dis...
The Life Science Talent Hunt - What's Happening?
17 Apr 2020
Contributed by Lukas
Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years. This is a public episode. If you w...
Brand Storytelling in the Age of Corona Virus
31 Mar 2020
Contributed by Lukas
David and I discuss what content is appropriate and how to produce it. This is a public episode. If you would like to discuss this with other subscrib...
How Culture Drives Marketing Tactics at New England Biolabs
25 Feb 2020
Contributed by Lukas
Andy Bertera describes the culture at NEB and how it influences their marketing tactics. This is a public episode. If you would like to discuss this w...
Aligning Your Marketing Strategy with Business Strategy
04 Feb 2020
Contributed by Lukas
Liz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome a disconnect. This is a public...
Creating and Deploying Long Form Content for More Revenue
03 Dec 2019
Contributed by Lukas
I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the ...
Saving Money in Your Event Budget
20 Nov 2019
Contributed by Lukas
For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. ...
Bringing Strategy and Creative Together
05 Nov 2019
Contributed by Lukas
Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of...
How Does C&EN Promote Content?
22 Oct 2019
Contributed by Lukas
Sondra Hadden describes the tactics C&EN uses to promote content to grow it's audience and help advertisers get a return on investment. This is a publ...
Putting Structure Around Your Biotech Startup
08 Oct 2019
Contributed by Lukas
A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa ...
Understanding How Customers See Themselves
24 Sep 2019
Contributed by Lukas
We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to des...
Focusing Content on Customer Moments
19 Jun 2019
Contributed by Lukas
Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of...
How to Maximize Site Traffic After a Big Announcement
21 May 2019
Contributed by Lukas
Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. B...
Messaging Strategy for Early Stage Biotechs
07 May 2019
Contributed by Lukas
How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? ...
Why Your Biotech Startup Needs a Product Manager
23 Apr 2019
Contributed by Lukas
In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can...
Telling the Story of Your Organization
09 Apr 2019
Contributed by Lukas
I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can ma...
Social Media Dos and Don’ts for Life Science Marketers
26 Mar 2019
Contributed by Lukas
Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've talked about some of those befor...
Job Search Strategies
11 Mar 2019
Contributed by Lukas
If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting me to where I am today. After h...
Putting the Customer First in Your Campaigns
26 Feb 2019
Contributed by Lukas
A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer N...
Impactful Speaking for Emerging Leaders
11 Feb 2019
Contributed by Lukas
How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your t...
Video Strategy for Biotech Startups
29 Jan 2019
Contributed by Lukas
2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them ...
Setting Goals for 2019
15 Jan 2019
Contributed by Lukas
How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your t...
Let's Talk About Media Strategy
11 Dec 2018
Contributed by Lukas
I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and t...
LSIA Awards – CST Embraces Pragmatic Marketing for the Win
28 Nov 2018
Contributed by Lukas
Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketi...
A CEO Explains How to Be Disruptive
12 Nov 2018
Contributed by Lukas
Mike Collins started CEM Corporation in a garage, took it public and then bought it back. And the garage wasn't even his... Most companies talk to the...
How Are You Showing Up in a Conversation or on a Team?
30 Oct 2018
Contributed by Lukas
You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pe...
Media Relations and Scientific Storytelling
16 Oct 2018
Contributed by Lukas
I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall...
Driving Sustainability into the Product
01 Oct 2018
Contributed by Lukas
think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a co...
Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines
18 Sep 2018
Contributed by Lukas
Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (se...
Using Power and Influence for Persuasion
05 Sep 2018
Contributed by Lukas
Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion an...
Give Your Audience a Happy Surprise with Geotargeting
20 Aug 2018
Contributed by Lukas
This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and App...
Best of LSMR: How to Find New Leads Through Social Media
13 Aug 2018
Contributed by Lukas
...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social...
QIAGEN Switches to a Centralized Approach to Marketing Communications
23 Jul 2018
Contributed by Lukas
Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one cen...
Narrative Storytelling
09 Jul 2018
Contributed by Lukas
We've talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I'm sharing an example of what it s...
Is Your Brand Invincible?
25 Jun 2018
Contributed by Lukas
Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes i...
Why You Should Implement a Digital Asset Management Tool
12 Jun 2018
Contributed by Lukas
Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even k...