How Events Can Make Better Decisions Under Risk and Uncertainty

In this episode, I'm joined by Dr Claire Drakeley from the University of Northampton, whose work is reshaping how we understand decision-making in live event delivery. Drawing on her extensive industry experience and doctoral research, Claire explores the psychology and complexity behind real-time decisions made under pressure—where outcomes can impact safety, reputation, and the very fabric of the event industry. Rather than relying on instinct or experience alone, Claire is developing a new framework designed to make event decisions more transparent, accountable, and robust. We discuss why event decision-making has remained an under-researched area, the limitations of traditional models, and the importance of agility, simulation-based training, and ecological rationality. Whether you’re on the ground at a major venue, managing stakeholder expectations, or developing future policy, this conversation provides timely insights into building more professionalised and resilient decision-making practices across the events sector.

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