How to build a brand that lasts 100 years

What does it take to lead a brand through four generations and nearly a century of adventure? In this episode, Jørgen Jørgensen – CEO and fourth-generation owner of Norrøna – shares how a clear vision, strong values and a deep connection to nature have helped shape one of the world’s most respected outdoor brands. Jørgensen explains why staying private has enabled long-term thinking, how the company designs with ‘Loaded Minimalism’ and why sustainability is more than a department – it’s a mindset. Listen now to learn what it really takes to build a brand built to last. Access our free digital content: https://digitalmag.theceomagazine.com Follow us:   LinkedIn: @the-ceo-magazine-global   Facebook: @theceomagazineglobal   X: @ceomagazinegl  Instagram: @theceomagazineglobal   Follow Jørgen Jørgensen and Norrøna: LinkedIn: https://www.linkedin.com/in/jorgen7/ Website: https://www.norrona.comSee omnystudio.com/listener for privacy information.

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