CEO: Behind the Scenes

What founders get wrong about scaling, hiring and culture

19 Nov 2025

Audio

Description

Scaling a business exposes pressures most founders never see coming. In this episode, Marcus Zeltzer, Co-Founder and Managing Director of Yellow Canary, reveals the unfiltered truth about hiring, culture and the tough decisions that ultimately shape a company’s future. Zeltzer shares how Yellow Canary went from early-stage chaos and financial strain to rapid, industry-shaping growth. He opens up about the hiring mistakes that slowed momentum, the cultural fractures that surface as teams expand and what it really means to lead when every decision carries weight. The conversation dives into the real challenges behind scaling, why trust and compliance matter more than ever and how AI is reshaping the way teams operate. It’s a must-listen for anyone ready to grow with intention. Access our free digital content: https://digitalmag.theceomagazine.com Follow us: LinkedIn: @the-ceo-magazine-global Facebook: @theceomagazineglobal X: @ceomagazinegl Instagram: @theceomagazineglobal Follow Marcus Zeltzer and Yellow Canary: LinkedIn: https://www.linkedin.com/in/marcuszeltzer Website: https://www.yellowcanary.com.au/See omnystudio.com/listener for privacy information.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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CEO: Behind the Scenes

What founders get wrong about scaling, hiring and culture

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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