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CEO: Behind the Scenes

Why uniforms still matter in the modern workplace

14 Oct 2025

Description

What if one of your most effective brand levers isn’t a campaign – it’s what your people wear every day? In this episode, Pamela Jabbour, Founder and CEO of Total Image Group (TIG), breaks down how intentional uniform design boosts confidence, signals values and delivers real ROI.  Jabbour shares the hard lessons behind her ‘no client over five percent’ rule, how B Corp certification reshaped operations without blowing the budget and why details – collars, pockets and trims – separate forgettable from iconic.  We also get into leadership habits: the power of the pause, ‘kill it with kindness’, reframing imposter syndrome into preparation and building sustainable growth as TIG expands into New Zealand. Listen now to learn how to turn uniforms into strategy – and culture – one thoughtful detail at a time. Access our free digital content: https://digitalmag.theceomagazine.com Follow us:   LinkedIn: @the-ceo-magazine-global   Facebook: @theceomagazineglobal   X: @ceomagazinegl  Instagram: @theceomagazineglobal   Follow Pamela Jabbour and Total Image Group: LinkedIn: https://www.linkedin.com/in/pamela-jabbour-875a2325/  Website: https://totalimagegroup.com.au/ See omnystudio.com/listener for privacy information.

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