Former CEO of Procter & Gamble Brazil and Gillette Exec’s 4-Step Process to Launch Products All Over the Globe

Today’s best-seller will be in tomorrow’s bargain bin. The companies that avoid this fate always have one eye on what’s next. They’re creative, they’re innovative, they’re willing to experiment, and they’re prudent about how they expend time and resources when it comes to refreshing their product lines. On today’s show, Alberto Carvalho outlines a four-step process to product development that he honed while working for some of the world’s biggest businesses. Alberto’s process won’t just get you from prototype to finished product – it will get you there with minimal waste and with a maximum shot at hitting BIG returns with your customers.

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