Inspire Your Team to Go from Liking Your Company to Loving It

When we find a great new restaurant, see a great new movie, or upgrade to a great new piece of tech, we tell everyone we know, “I really love this, you gotta check it out!” Smart companies are learning how to cultivate that same kind of reaction in their workplaces. Employees who love where they work promote your business to their social and professional circles, stick with their companies longer, and go above and beyond because they feel like they’re part of making something BIG happen. On today’s show, Keith Alper discusses the importance of culture and employee engagement, and how to inspire your team to go from liking your company to loving it. Keith also shares some key insights from his long entrepreneurial career, including how he managed to maintain a very effective business partnership for more than three decades.

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