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CEO's Library: The 1% Bookshelf

Why Motivating People Doesn't Work...and What Does, Second Edition: More Breakthroughs for Leading, Energizing, and Engaging

14 Jan 2025

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📚Amazon Link: https://amzn.to/3BUcpRP View the full transcript and accompanying visualizations at ceoslibrary.com🚀 Discover why traditional motivation tactics fail and learn the secrets to unleashing your team's full potential! In this eye-opening episode, we dive deep into Susan Fowler's groundbreaking book "Why Motivating People Doesn't Work...and What Does". 🧠 Uncover the six motivational outlooks that drive human behavior and learn how to shift from "junk food" motivation to "health food" motivation that fuels sustainable success. 💡 Explore the three psychological needs - Choice, Connection, and Competence - that are essential for optimal motivation and peak performance. 🔑 Gain practical strategies to create a work environment that naturally motivates and energizes your team, leading to increased productivity, creativity, and well-being. 🌟 Whether you're a seasoned executive or an aspiring leader, this episode will transform how you think about motivation and equip you with powerful tools to bring out the best in yourself and others. Don't miss this game-changing conversation on the true nature of human motivation!

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