今回のテーマは、「ショップテイメント」です！ CEREAL TALKのニュースレターはこちら https://cerealtalk.jp/ エンタメ x コマース x コンテンツ / Glossierの店舗体験 / SnapchatのARがすごい / Farfetchの試着 / TikTokクリエーターとSocial Tourist / 〇〇 x ソーシャルの流れ / coop (草野のマイクが音声トラブルで音が最後悪いです。申し訳ありません。。) ＜参照リンク＞ ・Shopatainment: Video Shopping as Entertainment https://a16z.com/2020/12/14/shopatainment/ ・Snapchat boosts AR try-on tools: Farfetch, Prada dive in | Vogue Business https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in ・Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online https://www.yahoo.com/lifestyle/exclusive-abercrombie-fitch-co-launches-123105193.html ＜メンバー＞ 沼田 雄二朗（Founder of objcts.io） https://twitter.com/Numauer 宮武 徹郎（Director of OffTopic） https://twitter.com/tmiyatake1 草野美木（Editor in Chief of OffTopic） https://twitter.com/mikikusano OP Music: Epidemic Sound
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