Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

CES Tech Talk

NBCUniversal Solves the Streaming-Ads Challenge

25 Apr 2023

Description

For broadcast programming, is there a right way to insert commercials into popular shows? NBCUniversal’s Yusuf Chuku says yes. As the corporation’s executive VP of client strategy and insights, he should know. Audiences shouldn’t just tolerate ads, but enjoy and appreciate them. He cites engagement with advertising on NBC Universal’s Peacock channel as proof. In this episode of CES Tech Talk, Yusuf discusses how to incorporate ads into compelling programs for better user engagement.

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.