Digital Assurance and Business Transparency with Mark McCaffrey

CFOs are key drivers in business growth, leading innovation, and making strategic decisions. With the digital age comes a wave of data, and it's up to CFOs to sort through and translate it into insights for their companies. But even as data and tech take the front seat, CFOs can't overlook the human side of their role. They need to manage emotions, build strong relationships, and encourage fresh thinking. To shed more light on this topic today, we have Mark McCaffrey, CFO at GoDaddy. Mark has more than two decades of experience at PwC, where he held diverse roles within the Technology, Media, and Telecommunications sectors. Throughout his career, Mark has been dedicated to serving clients primarily in the technology and media sectors, with a particular emphasis on helping organizations enhance their digital capabilities. Mark also holds the prestigious position of President Of The Board Of Directors at Kristi Yamaguchi's Always Dream Foundation. In this episode, we discuss: -How can finance leaders balance data and gut feeling effectively? -Why are digital assurance and transparency important to a CFO? -How can CFOs foster an environment of experimentation? -What does it take to approach finance to operations? Presented by Personiv https://insights.personiv.com/cfo-weekly

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