Ronsley Vaz - Podcast content production frameworks and leveraging owned-media - S3 Ep9

Brain-hurt scale = 5/10. Vayner Media, Zac Efron, Paris Hilton, Graeme Turner, Chris Voss - these are the sorts of people that Ronsley works with. And to say that he's learnt a few things or two would be an understatement. He's all about using content strategically - for maximum gain. And yes, we talk under the guise of podcasting a little, but also far broader. By listening all the way through, you'll be able to absorb the best way to create a strategic content framework which can be applied to any brand. Especially service and SaaS. You'll be able to use these fundamentals for the creation of all content. Including social media posts, blogs, news articles, video production, audio and more. Ronsley Vaz has been involved with some of the biggest podcasts in the world. Growing his first, Bond Appetite, back in 2014 from scratch into millions of downloads was no easy feat. Branching out, he started 4 more while creating a conference and advisory offering to boot. He’s a strategic thinker who blends commercial reality with creativity. A very rare skill indeed. Ex computer scientist, former chef, and finance professional. His career trajectory is indeed unusual. Coming up later this year is the largest podcast conference in the APAC region.  What do great podcasts and restaurant menus have in common? What are the three very different audiences which many podcasters assume is one? What three things will get you more listeners for your podcast? How do you best repurpose this content for distribution and promotion? What infrastructure and systems do you need to put into place so it supports your sales funnel? What’s the trick to getting famous people on your show? How do you best attract and execute sponsorship arrangements? And what is the one critical thing that businesses miss out on if they don’t have conversations? How do you create great content that actually had business value? Listen on

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