Champagne Strategy
Episodes
Nathan Siekierski - Webinars and live events that sell - Part 2
13 Oct 2025
Contributed by Lukas
Brain Hurt Scale = 5/10. Part 2 of the 2 part series that explores how to execute live events that generate cold hard cash revenue. Listen to part 1 f...
Nathan Siekierski - Webinars and live events that sell - Part 1
13 Oct 2025
Contributed by Lukas
Brain Hurt Scale = 3/10. We've all been to webinars and events which are full of employees, sponsors and fan boys/girls - but what's the trick behind ...
Preston Rutherford - Transitioning from performance to brand thinking
30 Jul 2025
Contributed by Lukas
Brain Hurt Scale = 2/10. Everyone talks about the difference between performance and brand - but transitioning from one to the other is often fraught ...
Ken Roberts - AGI changing the entire advertising industry and popular belief systems
16 Jul 2025
Contributed by Lukas
Brain hurt scale = 6/10.
Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
25 May 2025
Contributed by Lukas
Brain Hurt Scale = 3/10. Explore all the pros, cons of in-housing your marketing team vs outsourcing to an agency. Packed with real life examples this...
Henry Innis - MMM & The Mutintex Growth Story - S5 Ep14
20 Mar 2025
Contributed by Lukas
Brain Hurt Scale = 7/10. Henry Innis, founder of MMM platform Mutinex has caused a stir in APAC and more recently overseas. But with media headlines a...
Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13
23 Jan 2025
Contributed by Lukas
Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside ...
Ken Roberts - Emotions in Advertising - S5 Ep12
19 Jan 2025
Contributed by Lukas
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with co...
Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11
17 Nov 2024
Contributed by Lukas
Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice betwee...
Sam Redfern - Canva's shift from digital attribution to world-class model - Part 3
08 Aug 2024
Contributed by Lukas
Brain Hurt Scale = 6/10 - full episode featuring San Redfern from Canva who details how the company transitioned from a digital marketing attribution ...
Daniel McCarthy & Brett Hollenbeck - Digital Marketing Apocalypse - Part 2
21 Jul 2024
Contributed by Lukas
Brain Hurt Scale = 5/10. Following on from part 1, we explore a paper that studied thousands of online retailers between 2020 and 2022. The findings f...
Keaton Garnet - Digital Marketing Apocalypse - Part 1
17 Jul 2024
Contributed by Lukas
Brain Hurt Scale = 8/10. Why is Apple all about privacy all of a sudden? Why is it so vogue for governments around the world to legislate user data pr...
Mike Taylor - A crash course in AI - S5 Ep7
17 Jun 2024
Contributed by Lukas
Brain Hurt Scale = 5/10. Want a crash course in AI without the sale pitch? Listen to people who have actually used it for years without the buzzword c...
Mike Harris - The politics of growth #1 - Turnarounds, hugs and chugs - S5 Ep6
19 May 2024
Contributed by Lukas
Brain Hurt Scale - 2/10 - The first of a world-wide mini-series exposing true life stories behind the number 1 impediment to workplace success - polit...
Brett Friedman - Applied creative strategy in an AI world - S5 Ep5
07 Apr 2024
Contributed by Lukas
Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible? Learning how to br...
John James - brand first principles. Avoiding the brand scam - Repost from Cognism's podcast
31 Mar 2024
Contributed by Lukas
Brain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast. The Branding...
John James - Live SXSW Sydney 2023 interview - repost from Komo Technologies podcast
04 Mar 2024
Contributed by Lukas
Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to speak at the inaugural SXSW Sydney 2023. Note: this is a repos...
Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2
05 Feb 2024
Contributed by Lukas
Brain Hurt Scale = 5/10. No one in B2B buys based on value. Procurement and buying committees don't operate how you think they do. And why do 50...
Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1
30 Jan 2024
Contributed by Lukas
Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media speaker and coach to marketing directors. Colin Lewis joins us for ...
Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed
20 Dec 2023
Contributed by Lukas
Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series which explores brand campaigns. Questioning whether Apple's fa...
Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22
06 Dec 2023
Contributed by Lukas
Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different ...
Part 5.1 - Thinking Different about Think Different - S4 Ep21
30 Nov 2023
Contributed by Lukas
Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted...
Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20
14 Nov 2023
Contributed by Lukas
Brain hurt score = 3/10. If you've been listening to the series so far, you should know what a brand campaign is, where they came from and how adv...
Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16
26 Oct 2023
Contributed by Lukas
Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes...
Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19
25 Oct 2023
Contributed by Lukas
Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO&#...
Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
21 Oct 2023
Contributed by Lukas
Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article. In the former e...
Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
20 Oct 2023
Contributed by Lukas
Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fe...
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
04 Oct 2023
Contributed by Lukas
Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is ...
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
26 Sep 2023
Contributed by Lukas
We'll spend thousands of dollars a month on ads yet routinely underinvest in the quality of the creative. Even the biggest agencies do it. They ch...
Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
09 Sep 2023
Contributed by Lukas
You know all those famous authors and people on social media with posts that are wildly successful? You may be surprised to learn, it's probably n...
Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
05 Sep 2023
Contributed by Lukas
Brain Hurt = 6/10. Do you want your effort to translate into maximum reward without change getting in the way? If so, embracing inherent uncertainty i...
John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
01 Sep 2023
Contributed by Lukas
Brain Hurt Level = 2/10. "Great interview...I've often thought someone needed to interview you, put all of that red-pill business and marketi...
Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
27 Aug 2023
Contributed by Lukas
Brain Hurt level = 5/10. Note: this episode is best for those interested in marketing or growth within the SaaS tech sector. Especially if you work in...
Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
13 Aug 2023
Contributed by Lukas
Baiba’s career is varied to say the least. Starting with a bachelor of visual arts at university where she was dissuaded from pursuing a career in t...
Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
12 Jun 2023
Contributed by Lukas
A recent article, some skeptical Twitterati and a belated Champagne film scene prompted the two Johns to join forces once again. In this episode, we p...
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
10 Jun 2023
Contributed by Lukas
Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when y...
Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
11 May 2023
Contributed by Lukas
Brain Hurt Scale = 2/10 There's a famous quote by Kleiner Perkins' OG John Doer, "Ideas are easy. Execution is everything. It takes a tea...
Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
04 May 2023
Contributed by Lukas
What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial value from marketing investment...
Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
23 Apr 2023
Contributed by Lukas
Brain Hurt Scale = 9/10. Seen that survivorship bias image floating around on LinkedIn or Twitter? You know, the one with the plane schematic with red...
Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
16 Apr 2023
Contributed by Lukas
In practice, Brent says over 95% of all partnerships fail. But why? And what can we do to increase the odds of success? Brent Annells is a wealth of d...
Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
03 Apr 2023
Contributed by Lukas
Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast. "In this episode I’m joined by John James. John is ...
Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3
12 Mar 2023
Contributed by Lukas
Brain hurt scale = 3/10. Andres Glusman was experimenting and validating products before the lean startup term was coined. It started in college selli...
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
23 Feb 2023
Contributed by Lukas
Brain-hurt Scale = 5/10. Some marketers believe Apple’s success stems from a series of emotional brand ads. Yet they ignore product strategy, distri...
Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1
15 Feb 2023
Contributed by Lukas
Brain-hurt scale = 4/10. "Don't worry about profit. Just get me more growth. We can always worry about monetization and margins later." ...
Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31
07 Dec 2022
Contributed by Lukas
This is a follow up to a former talk we had with Elisa Choy about market research and predictive AI. We heard she was gearing up to predict the result...
Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30
09 Nov 2022
Contributed by Lukas
"You're wrong - Byron Sharp says loyalty doesn't exist." said a person on Twitter recently. This statement then started a string of comments as people...
Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29
01 Nov 2022
Contributed by Lukas
Have you noticed over the past year or so, all social media content is regressing to the mean of bland, sameness? Content which appears useful at face...
Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28
29 Oct 2022
Contributed by Lukas
A simple idea during 2020s lockdown has now led to Juan being invited on stages around the world, working with Scott Brinker, SVP from Hubspot and con...
Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27
15 Oct 2022
Contributed by Lukas
Brain hurt scale = 4/10. We've all heard examples of a big brand CMO starting their own business or going to work for a smaller company and it usually...
Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
09 Oct 2022
Contributed by Lukas
Brain hurt scale 7/10. Mike Talor helps us put the last 5 episodes on Marketing Measurement into practical context. Having started a growth agency man...
Jon Rolley - Advertising Media Measurement - How politics creates unwise choices - S3 Ep24 (part 5 of 6)
24 Sep 2022
Contributed by Lukas
Brain hurt scale 4/10. Jonathan Rolley is an agency owner who specializes in buying media and executing campaigns for brands who actually want a measu...
Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6)
22 Sep 2022
Contributed by Lukas
Brain hurt scale 6/10. Did you know? Elisa and her firm predicted the results of the last Australian federal election weeks before it happened? And th...
Edgar Baum - Brand Tracking - How to make wise choices - S3 Ep22 (part 3 of 6)
20 Sep 2022
Contributed by Lukas
Brain-hurt scale 9/10 - Brand tracking. You just track awareness and some other association or brand dimensions over time and if they all increase rel...
Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6)
17 Sep 2022
Contributed by Lukas
Brain-hurt scale 10/10 - Marketing Mix Modelling or MMM for short is, to paraphrase Zoolander, 'So Hot Right Now'. It seems every day I see another fi...
Koen Pauwels - Econometric models & theory vs humans & practice. Mastering measurement and context for marketing success - S3 Ep20 (part 1 of 6)
30 Aug 2022
Contributed by Lukas
Brain-hurt scale = 9/10. Every day, we hear about new studies in the field of marketing and growth. Industry whitepapers. Academic theories. This law....
Karen Nelson-Field - Putting PHD's into Practice - Categories and Entrepreneurship - S3 Ep19
25 Aug 2022
Contributed by Lukas
Brain-hurt scale = 6/10. If you work in the world of advertising or media, especially in Australia or the UK, I'd be surprised if you haven't heard of...
Patrick Campbell - From no marketing knowledge and $0 to a $200m exit - The Profitwell growth story - S3 Ep18
21 Aug 2022
Contributed by Lukas
Brain-hurt scale = 7/10. Patrick Campbell's story is fascinating. From rural Wisconsin to the NSA and then bootstrapping a tech company to a recent $2...
Benjamin Dennehy - A crash course in sales - the lost art of prospecting - S3 Ep17
15 Aug 2022
Contributed by Lukas
Brain-hurt scale = 5/10. When was the last time you saw a startup's GTM strategy include sales prospecting cold calls? Pretty much never. Most ear...
John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16
02 Aug 2022
Contributed by Lukas
Brain-hurt scale = 5/10. The microphone is reversed John sprawled on a green sofa, which burns your retinas. They talk and Tim extracts Viral ca...
Jesse Ouellette - Cold email secrets - generate high-margin revenue from world-class sales outreach - S3 Ep15
18 Jul 2022
Contributed by Lukas
Brain-hurt scale = 9/10. SEO is dead. Email is dead. Facebook is dead. It's all about inbound not outbound now. If I had a dollar for everyone saying ...
Adam Hamilton - Innovation & New Product Development (NPD) Strategy - S3 Ep14
14 Jul 2022
Contributed by Lukas
Brain-hurt scale = 7/10. "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: mar...
Ted Wright - Revenue success sans advertising - Word of Mouth marketing - S3 Ep13
07 Jul 2022
Contributed by Lukas
Brain-hurt scale = 5/10. Great products sell themselves and advertising is just the price you pay for a bad product right? Word of Mouth Marketing or ...
Edan Krolewicz - Data for customer acquisition - The light and the dark side of the global data industry - S3 Ep12
30 Jun 2022
Contributed by Lukas
Brain-hurt scale = 8/10. We've all heard of the data breach scandals. Cambridge Analytica. Hackers holding customer databases to ransom, demanding Bit...
Malcolm Auld - Direct Mail and Marketing first principles - How digital marketing leads us astray from effectiveness - S3 Ep11
15 Jun 2022
Contributed by Lukas
Brain-hurt scale = 6/10. "I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; ...
Bryant Graves - How strategy could/should or doesn't apply to your job. The future of business strategy and consulting - S3 Ep10
10 Jun 2022
Contributed by Lukas
Brain-hurt scale = 8/10. Strategy has become such a buzzword these days. More often, just a prefix added to job titles to make it sound more attractiv...
Ronsley Vaz - Podcast content production frameworks and leveraging owned-media - S3 Ep9
03 Jun 2022
Contributed by Lukas
Brain-hurt scale = 5/10. Vayner Media, Zac Efron, Paris Hilton, Graeme Turner, Chris Voss - these are the sorts of people that Ronsley works with. And...
Josh Butt and Michelle Lomas - Podcast promotion and the future of audio experiences - S3 Ep8
27 May 2022
Contributed by Lukas
Brain-hurt scale = 7/10. Just last week I had 3 different people ask me for advice on podcast promotion. And I came up short on giving them a detailed...
John Dwyer - Sales promotions and direct response - Jerry Seinfeld, incentives, CTAs & holidays - S3 Ep7
14 May 2022
Contributed by Lukas
Brain-hurt scale = 4/10. Everything else being equal, the strength of your offer can make or break the effectiveness of any marketing campaign. Boring...
Ross Sergeant - Applied Media Strategy - inside the world of a practicing global head of media & brand at Asahi - S3 Ep6
05 May 2022
Contributed by Lukas
Brain-hurt scale = 8/10. Just days earlier, Ross Sergeant, global head of media and touchpoints at Asahi, spoke to a conference where he debunked the ...
Marcus Willis - Social Media Strategy - Keys to social growth and the things which will never change - S3 Ep4
29 Apr 2022
Contributed by Lukas
Brain-hurt scale = 6/10. Parents only use Facebook, teens only use TikTok, Instagram is dying, Twitter is already dead, and YouTube is just for video....
Blake Hutchison - Putting the A in M&A - Acquiring digital assets for sustained growth - Acquisition Strategy - S3 Ep5
25 Apr 2022
Contributed by Lukas
Brain-hurt scale = 6/10. A long time ago, back in the good ol’ days of the Google internet, I learnt the power of affiliate marketing first hand. Af...
Peter Li - Inside the secretive world of corporate Mergers and Acquisitions (M&A) - Why they don't work as a growth lever - S3 Ep3
24 Mar 2022
Contributed by Lukas
"I am going to love doing this podcast. Because I don't expect to ever be hired into an investment bank or in-house M&A team ever again, I can be ...
Willem Paling - Data, Segmentation & Targeting Strategy - How to slice and dice your market scientifically - S3 Ep2
21 Mar 2022
Contributed by Lukas
“It’s easy to make bad decisions with data” he said straight off the bat. In today’s tech infected world, it can seem vogue to tout the fact t...
Jason Andrew - Bridging the gap between Accounting, Finance and the Marketing function - S3 Ep1
05 Mar 2022
Contributed by Lukas
Don't fear - this isn't an episode about accounting but rather how understanding some financial fundamentals can make you a far better marketer or gro...
Matthew Hammon - Life in the day of an elite B2B marketer - Tales from an active practitioner - S2 Ep11
01 Jan 2022
Contributed by Lukas
In between the strategy and channel episodes, we feature some interviews with active practitioners. After the Robin Daniels (ex WeWork CMO) episode an...
Kimberley Haley - Pricing Strategy - Package product offerings into bundles of optimized value - S2 Ep14
22 Dec 2021
Contributed by Lukas
This is our second episode on the topic of pricing strategy - the first of which was Jon Manning in Season 1 which we also recommend you to listen to ...
Charmaine Moldrich - Outdoor Advertising - The past the present and the future - S2 Ep13
22 Dec 2021
Contributed by Lukas
Some of the first forms of recorded advertising was the SPQR insignia that Roman soldiers displayed on the Standards they carried into battle - Simila...
Kimberly A. Whitler - Positioning Strategy - How to position brands and products for strategic advantage - S2 Ep12
20 Dec 2021
Contributed by Lukas
If you think positioning strategy is a bunch of fluffy brand-purpose-laden statements mixed with a few dual-axis, positioning maps, you’re in for a ...
Sean Ellis - Growth, growth hacking, marketing, and the future of the growth movement - S2 Ep 10
19 Nov 2021
Contributed by Lukas
Sean Ellis, the OG who coined the term 'growth hacking' explains the key determinants to growth for both SaaS and traditional businesses. In under one...
Rich Mironov - Core fundamentals of Product Strategy and Product Management that won't change - S2 Ep9
19 Nov 2021
Contributed by Lukas
Why does Rich Mironov disagree with Elon Musk regarding his statements about product? Is PLG a real thing or just another cult-buzzword? What are the ...
Katie Dally and Paul Swann - Creative Strategy and the modern marketing agency dynamic - S2 Ep8
17 Oct 2021
Contributed by Lukas
What is creative strategy? What is the secret behind award-winning agency, Thinkerbell and their ability to consistently push out creative that works....
Anita Toth - Churn and Retention Strategy - To keep or acquire? That is the question - S2 Ep7
04 Oct 2021
Contributed by Lukas
Is the best path to growth dependent on retaining the customers you already have, or by acquiring new ones? This is a major bane of contention dependi...
Karim Zuhri - Strategic planning vs tactical execution - How to connecting both phases and avoid bad strategy - S2 Ep6
23 Sep 2021
Contributed by Lukas
One of the main reasons companies don't grow and stagnate is because they fail to execute on their planning phase. There's many reasons why. Thi...
Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 2
29 Aug 2021
Contributed by Lukas
Part 2 of 2. A continuation of the interview with Jennifer Harrison. Listen to Part 1 first.
Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 1
29 Aug 2021
Contributed by Lukas
Part 1 of 2. How can companies like Tesla spend $0 on paid advertising and still sell billions of dollars of product? Well...they are very good at get...
Jonathan Rolley - Media Strategy and the dirty laundry of the media planning world - S2 Ep4
11 Aug 2021
Contributed by Lukas
Everyone client-side wants to know which channels or mediums they should be investing in. Because they want the ones which get the most ‘results’ ...
Peter Bray and Ayaan Mohamud - Partnership Strategy - The hidden path to revenue growth many ignore - S2 Ep3
11 Aug 2021
Contributed by Lukas
Everyone thinks the easiest way to grow a company is advertising or marketing campaigns. But, forging partnerships and creating distribution networks ...
Yaniv Bernstein - Operational Strategy - How getting the right things done, is a growth driver - S2 Ep2
09 Aug 2021
Contributed by Lukas
Over the years, I've noticed the potential for teams and companies to grow, is often hampered by none other than a lack of operational hygiene. ...
Daniel McCarthy - The Unit Economics of Customer Acquisition, Growth and Company Value - S2 Ep1
08 Jul 2021
Contributed by Lukas
It’s rare to come across a finance expert who has such a deep understanding of true customer value and all the complexity that goes along with it. B...
Keaton Hulme-Jones - The mysterious world of programmatic display advertising unraveled - S1 Ep12
20 Oct 2020
Contributed by Lukas
Programmatic display, video pre-roll, banner ads, skyscrapers, home page takeovers, leaderboards, MRECs, what the hell does it all mean? If you’re n...
Dr Alison Macintyre - How to create motivated, high-performance teams in a modern, remote world - S1 Ep14
14 Oct 2020
Contributed by Lukas
Hire slow, fire fast and blitzscale is often the mantra in Silicon Valley. From personal experience, Alison believes in only one part of that st...
Andrew Roper - Rockstar royalty, entrepreneurship and the secrets of the wine world - S1 Ep15
11 Oct 2020
Contributed by Lukas
You will never find real entrepreneurs doing laps of the motivational speaking circuits and flogging a bunch of online courses to the masses on social...
Jon Manning - modern pricing strategies and tactics - create value by getting pricing right - S1 Ep13
22 Sep 2020
Contributed by Lukas
Pricing is one of the 4 P's of marketing. Before the bean-counters and financial analysts took over this domain, pricing sat firmly in the remit of th...
Chris Walker - Demand generation which actually works in B2B SaaS is often counterintuitive - S1 Ep11
05 Sep 2020
Contributed by Lukas
You’ve probably heard him on LinkedIn or from his popular podcast, but today the microphone is reversed and we get to probe a little further into th...
Matt Watkinson - Customer Experience Strategy - the part that isn't a buzzword - S1 Ep9
01 Sep 2020
Contributed by Lukas
Matt Watkinson was talking about customer experience even before it became a boardroom buzzword. In fact by 2012, he'd already written a famous book o...
Vikki Ross - Words that sell - the overlooked value of great copywriting - S1 Ep10
27 Aug 2020
Contributed by Lukas
Vikki Ross is one of the UK and Europe's most famous copywriters which is why I hope she doesn't critique my terrible writing right here. Very e...
Kathryn Rutkowski - The brutal reality of customer experience strategy that works - S1 Ep5
26 Aug 2020
Contributed by Lukas
Customer experience aka CX. Is it just another buzzword or new name for customer support? Well it's neither. Kathryn lays down the truth bombs hard in...
Confessions of a tech CMO - Robin Daniels - S1 Ep8
27 Jul 2020
Contributed by Lukas
How do you do marketing for a tech company? Well we asked someone who's been there since the first tech bubble pop in 2001. We learn how marketing in ...
Measuring a brand's contribution to revenue with mathematical accuracy - Edgar Baum - S1 Ep 7
05 Jul 2020
Contributed by Lukas
There's brand marketers on one side and Edgar Baum on the other. He has mathematically proven the complex relationship between brand and revenue. Edga...
Advisory boards - the secret ingredient of high growth companies - Louise Broekman - S1 Ep6
02 Jul 2020
Contributed by Lukas
There's nothing worse than acting on poor advice. Sometimes it can be better to do nothing at all in retrospect. As a business owner, how to you ensur...