Champagne Strategy

Peter Bray and Ayaan Mohamud - Partnership Strategy - The hidden path to revenue growth many ignore - S2 Ep3

11 Aug 2021

Audio

Description

Everyone thinks the easiest way to grow a company is advertising or marketing campaigns. But, forging partnerships and creating distribution networks can be an exponentially more powerful revenue-driver. Why pay to temporarily leverage another entity's audience when you can do it permanently and share both the risk and the upside? Partnerships are the less-talked-about growth driver that every business, small and large can do better. Find out why companies like Nike, Canva, Disney, Pizza Hut, Booktopia and more...use partnership technology stacks to create a customer acquisition machine that provides win-win outcomes for everyone involved. At it’s core - business is about the exchange of value between parties - It’s about the movement of money from one entity to another in return for perceptions of goods and services. But, in the modern era of shiny digital toys, obsessions with content and posting on social media, this fundamental growth driver can easily be overlooked. Running partnership programs used to be a messy, complex process. Not anymore. Today, we’re talking to Peter Bray and Ayaan Mohumad from unicorn tech company, Impact. They specialize in scalable partnership technology. Their stories about how Canva, Nike, Disney and other major brands have been using their tech strategically as a marketing channel are fascinating. How do you go about forging these relationships effectively? How do you sell the business case of partnerships up the chain? How can you turn a bad partnership program into a growth machines? All of these questions and more answered in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Champagne Strategy

Peter Bray and Ayaan Mohamud - Partnership Strategy - The hidden path to revenue growth many ignore - S2 Ep3

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

Sign in to Audioscrape

Share this moment