Scott Thomas - Hybrid and crowdsourced creative production - S5 Ep11

Brain Hurt Scale = 2/10. Dealing with creative fills up a good chunk of any marketing department's time. But do you really have a binary choice between in-house vs agency? Or is there a better way? We interview co-founder of Creatively Squared, Scott Thomas to talk about the awkward creative production transition many companies are faced with. From one where a high-priced TVC sits at the core of the campaign. To the modern reality that embraces media fragmentation and takes advantage at scale. If you don't learn something, you haven't been listening.

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