Paz Pisarski - Building High-value Communities - Community Strategy - S5 Ep13

Brain Hurt Scale = 2/10 - Did you know, one of the biggest growth channels tech companies invest in is community? The same goes for companies outside of SaaS as well. Companies like Sephora and Nike have massive communities of customers that act as the glue for their entire promotional model. But how do you create them? What are the do's and don'ts we need to be aware of and what tools should we use? Luckily Paz Pisarski has created countless communities for some of the biggest companies in the world before evolving her model to teach this method to other community managers and interested entrepreneurs. During a panel discussion at SXSW Sydney in 2024 Paz Pisarski came into our orbit and we just had to have a chat afterwards, So if you want a crash-course in community building this will get you at least 90% of the way there. You could leverage the network effects and synergy that comes from building a high-value community. Or Continue to be a one-trick pony, cross your fingers and publish that next piece of content which everyone says is "going to go viral". ___________________ Paz Pisarski's LinkedIn https://www.linkedin.com/in/paz-pisarski/ Community Collective https://thecommunitycollective.co/

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