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Wellness is Big Busine$$. So why is it such a hard sell?

03 Sep 2025

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In this final episode of our Business of Being Well series, wellness strategist and speaker Cassie Christopher joins me to explore how insights from the world of business—especially sales and marketing—can help wellness professionals become more effective, persuasive, and impactful.HighlightsHow the "what" isn’t nearly as important as the "why"A simple messaging shift that can dramatically boost participationHow to build authority and credibility in skeptical or high-stress environmentsHow to reframe selling as an act of service, not manipulationThe one business skill every wellness pro should master (hint: it’s not spreadsheets)Mentioned in this EpisodeYou Can't Pour from an Empty Cup: Self-Compassion for a Thriving Workforce (Cassie's upcoming session at HERO Forum II)Cassie Christopher, Corporate Wellness Speaker The Business of Being Well: a Special SeriesJoin our mailing list Interested in having Monica present at your next live or virtual event?  Learn more. ★ Support this podcast ★

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