Contagious: Why Things Catch On by Jonah Berger

In this episode of Chaptered Minds, we explore Contagious: Why Things Catch On by Jonah Berger, a compelling look at what makes ideas, products, and behaviors go viral. Berger identifies six key principles—captured in the acronym STEPPS—that drive social sharing and word-of-mouth marketing: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. Our AI hosts discuss how each principle contributes to making content more shareable and memorable. For instance, social currency refers to how sharing something can enhance one’s social status, while triggers are reminders that keep ideas top of mind. Emotions compel us to act, and practical value highlights how useful information spreads. This episode is essential for marketers, entrepreneurs, and anyone interested in understanding how to effectively share ideas. Tune in to discover actionable insights on crafting contagious content that resonates with audiences.

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