EP759 - Philippa Gamse on effective use of web analytics

In this episode of Chasing the Insights, I talk to Analytics expert Philippa Gamse.  Philippa talks to us about effective use of web analytics. Philippa Gamse has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and decision makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those "hidden gems". She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. Philippa is the author of "42 Rules for a Website That Wins", endorsed by Guy Kawasaki, and has taught at three international business schools. A past 20+ year member of the National Speakers Association, and now a frequent podcast guest. Philippa has a new book called Website Wealth: A Business Leader's Guide to Driving Real Value from your Analytics which is an absolute must for any business owner or entrepreneur.

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