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Chasing The Insights

EP784 - Andy Ide on bringing tech to a traditional business type

14 Aug 2025

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In this episode of Chasing the Insights, I talk to Andy Ide.  Andy talks to us about bringing tech to a traditional business type. Andy Ide is a Software Engineer by training and married into a horse family. Founder and Director of HorseRecords. One morning his wife expressed her dissatisfaction with storing records in notebooks or on whiteboards. Notebooks degrade and filing them can be difficult. Whiteboards only show a snapshot of time and can easily be wiped off. And let's face it - our memories are not as good as we would want! Sometimes a person would call her about a horse that she bred 15 years ago and ask details about how it was to break in. And while Andy's wife has an excellent memory, sometimes she was tested remembering something that far back! She asked him to code something online that allowed her to record everything about her horses. Being a dutiful husband and a strapper that actually listens - He coded a system they used for a couple of years. Andy's wife then encouraged him to code our tool for others to use and HorseRecords was born! You can connect with Andy here: Website: https://horserecords.info/ Horse Name Generator: https://horserecords.info/horse_name_generator/ LinkedIn: https://www.linkedin.com/company/horserecords Instagram: https://www.instagram.com/horserecords.app/ Facebook: https://www.facebook.com/horserecords

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