Adela Cristea on how conversions have spearheaded Radisson's record-breaking growth strategy

In this episode we're joined by Adela Cristea, chief development officer of the UK, Ireland and the Nordics at Radisson, who discusses the group’s focus on converting existing properties into Radisson brands, how stadiums can maximise their use through hotel developments, and the best ways for hoteliers to balance brand identity with guest experience. This episode is sponsored by Howden, the global insurance broker and proud official front-of-jersey sponsor of The British & Irish Lions. As the Lions head out on tour, you’ll be seeing plenty of the Howden name, so what does that mean for your hospitality business? Whether you’re running a small country bed & breakfast, or overseeing an expanding chain, you and your guests are covered with Howden. There are 101 reasons why Howden’s great for hotels. From tailored policies to true peace of mind, Howden is here to back your business every step of the way. https://www.howdengroup.com/uk-en/sector/hospitality/hotels-and-guests-houses

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