
Chris Quek isn’t just building startups—he’s building a generation. In this second half of his story, he shares how selling his inheritance became the launchpad for Thrive, a VC firm that invests in Southeast Asia’s overlooked next-gen entrepreneurs. From structuring value-aligned startups to teaching his kids the principles behind technology, Chris shows how legacy isn’t something you receive—it’s something you design. For Gen Xers navigating intergenerational tension, personal ambition, and regional impact, this episode delivers both hard-won wisdom and a hopeful blueprint.From Closure to Creation“I didn’t inherit a business—I shut it down.”Chris shares the emotional closure with his father, the sale of the family factory, and how he turned personal loss into a new professional beginning.Southeast Asia’s Family Business Wake-Up Call“We raised a generation of lawyers and bankers—but who’s left to run the businesses?”He explains how Singapore’s success came at a cost: the erosion of entrepreneurial drive—and why he’s now building the bridge back.Designing a VC That Feeds the Ecosystem“Our investors are second-gen family owners. Our startups solve their problems.”Chris outlines Thrive’s unique model: a purpose-built flywheel that connects capital, tech, and legacy businesses in Southeast Asia.Capital with a Conscience“We backed a ride-hailing company where drivers take home 40% more pay.”From AgriMax to Tata, Chris shares examples of startups Thrive has funded that combine profitability with real, human impact.Fatherhood, Values, and the Next Next Gen“I don’t teach my kids my methods—I teach them my values.”Chris opens up about parenting three children under 13, mentoring with intention, and why good values—not rigid playbooks—are what truly last._____________________Connect with us:Host: Vince Chan | Guest: Christopher Quek --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.15 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>150,000+ are outgrowing. Act Today.<<<
Chapter 1: Who is Christopher Quek and what is his entrepreneurial journey?
Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chen, your ambitious human host. Our show is a modernist humility for change progressives in organizational and human transformation from around the world. In this episode and the last, I'm talking to Christopher Kwak, a third-generation member of a well-established family business in Singapore. against his father's expectations.
He left the family business and his home country to pursue entrepreneurship in Malaysia, where he became an e-commerce entrepreneur. Upon returning to Singapore, he sold his inheritance to raise the set up capital for his venture capital firm. Chris wants to be his own man. We've explored his journey of transformation in two parts.
The last episode focused on his pursuit of his own identity, his desires, his actions, the why and the how. In this episode, We'll dive into his work as a VC investor, building up the entrepreneurial ecosystem in Singapore and Southeast Asia. We'll discuss the legacy he hopes to create for his country and the region. And we'll talk about his expectations for his children as a father at age 46.
I recall you wrote an article titled, Is Singapore still relevant after 50 years? Here's an entrepreneurial view. So you returned to Singapore after Malaysia built up the startup ecosystem and founded your venture capital house. Could you share with us your experience during this time?
Yeah, so it was quite an interesting season in 2015 where Singapore celebrated its 50th birthday as a nation. And it somehow triggered me a lot about how Singapore was evolving itself Singapore evolved itself out of necessity, where it built a whole nation, a workforce of engineers, scientists, bankers, lawyers, doctors, specialists, if you want to call it. You name it, they are there.
But what actually happened was we started losing a whole generation of entrepreneurs. When I did just back of envelope, just checking around with people, next-gen families, I found that they're very successful entrepreneurs, had children who are doctors or lawyers or bankers. And I was like, then who's going to take over your business? And they themselves had no clue.
And one of the biggest challenge that Singapore is going to face is the lack of entrepreneurial, lack of entrepreneurship, if I might say. Entrepreneurship drives economic activity. Entrepreneurs are the ones that pool resources together and generate that economic activity.
When you look at Singapore many years ago when it was founded in 1819, it was the merchants that plied the trade and entrepreneurial trading was the biggest thing. A lot of merchants were there, a lot of entrepreneurs were there, were generating economic activity.
And my personal fear was that if you don't actually infuse Singapore with a continual breed of entrepreneurs, that would spell trouble for the country down the road, where you will have to start to give your economic privilege, authority over to the giant MNCs, which were hiring all the people.
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Chapter 2: What are the challenges facing next-gen family business owners in Southeast Asia?
Chapter 3: How is Singapore's entrepreneurial ecosystem evolving after 50 years?
Yeah, so it was quite an interesting season in 2015 where Singapore celebrated its 50th birthday as a nation. And it somehow triggered me a lot about how Singapore was evolving itself Singapore evolved itself out of necessity, where it built a whole nation, a workforce of engineers, scientists, bankers, lawyers, doctors, specialists, if you want to call it. You name it, they are there.
But what actually happened was we started losing a whole generation of entrepreneurs. When I did just back of envelope, just checking around with people, next-gen families, I found that they're very successful entrepreneurs, had children who are doctors or lawyers or bankers. And I was like, then who's going to take over your business? And they themselves had no clue.
And one of the biggest challenge that Singapore is going to face is the lack of entrepreneurial, lack of entrepreneurship, if I might say. Entrepreneurship drives economic activity. Entrepreneurs are the ones that pool resources together and generate that economic activity.
When you look at Singapore many years ago when it was founded in 1819, it was the merchants that plied the trade and entrepreneurial trading was the biggest thing. A lot of merchants were there, a lot of entrepreneurs were there, were generating economic activity.
And my personal fear was that if you don't actually infuse Singapore with a continual breed of entrepreneurs, that would spell trouble for the country down the road, where you will have to start to give your economic privilege, authority over to the giant MNCs, which were hiring all the people.
And I felt that was a personal motivation on my side that could we actually build a whole group of entrepreneurs. And that was the original intent. And very interestingly, now that I've looked at it 11 years, it's evolved to a whole generation of entrepreneurs across Southeast Asia. And why did I decide to expand that whole vision?
was because when I looked at how India and China were developed, they developed really fast. They had really skilled entrepreneurs to really build their economies up. But here in Southeast Asia, it's a little bit more complicated. It's not homogeneous, the first thing that we know. Ten nations, very diverse groups of ethnicities, and it was very fragmented.
And one of the biggest, very interesting points that I like to note resonates a lot to me as a next-gen family business owner was 92% of all businesses in Southeast Asia are family-run businesses. From your micro SMEs, people who are one-man, two-man show, to your big conglomerates like your CP Group, your Alliers, your Sampornas and all that.
And I realised that it is really essential is to understand the DNA of the entrepreneurs, which are mainly the next generation of entrepreneurs, and to really expand on that vision, to really incorporate them as part of this whole regional vision, as I call it, where we are starting to...
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Chapter 4: What is Thrive's unique venture capital model?
But this is just a really interesting story that I wanted to share that I feel very happy to note that despite earning less revenue, we're still so highly profitable. And it just speaks a little bit about the nimbleness of some of the startups that we invested in. We also have another example where we integrated a technology into one of our startup technologies into a family business.
So basically we have another company called Agrimax. It helps to increase crop yields by 20 to 60%. And that means that if you are a farmer with the same amount of time and effort, you get 20 to 60% more food supply. Of course, the story of food security, fantastic. Check off that list. That's great.
But I think the other great thing was that there was this particular family business that took on AgriMax technology as a client, and they started seeing more and more produce. And because of the produce that they have, they decided that they don't need to charge too high a fee to the next stage of consumers or to your wholesale distributors.
And that kind of pricing, lowered pricing, helped to really make things a little bit more affordable. Especially for this family business, they operate in a very large nation in Southeast Asia. And they decided that they will sell at a lower price of all their food produced to a certain much poorer province, if I would say.
And because of the technology that Agrimax gave it to them, by helping them to increase those crop yields, it's totally helped people in that society that they could actually put more food on the table because their produce has decided to become slightly cheaper. I'm just giving a little bit of some of the very interesting things that we did not expect.
We more or less knew that, okay, AgriMax we invest is because you're going to see more increase in crop yields, better food supplies. Everyone gets to have food on the table. That's great. But what we didn't realize that what this family business did was that it took that technology
have more food, more quantity and decided to sell it cheaper to a poorer province where those villagers were now able to obtain more quantity of food for their families. So I think that was a little bit of the very interesting heartwarming stories that we see on and off here and there. And the best part about it, we're making money as well.
It's not that we are not, we are doing well, we are making money. It's just that we have made things more efficient to the way that society works in Southeast Asia. And yeah, I think that was just some of the very interesting anecdotes that we're going through our venture capital journey.
Not just investing in the company, not just helping them grow, commercialize the business, talking to the family businesses to become client, but really reaching the end consumer. Realising that the impact that we gave to the end consumer is something so significantly different now. We didn't realise that kind of ripple down effect would have been so much bigger than we thought it was.
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Chapter 5: How does Thrive invest in startups that create positive social impact?
And I would feel that there were going to be very interesting dynamics as we engage more of these second gens that's coming out from other parts of outside of Southeast Asia. And all you can say is that their diversity of views, the diversity of mindsets are just going to improve things better. And they're going to be sharing a lot of best practices over to the
next generation business owners here in Southeast Asia. And I think that really excites me where you get two of them together, they have a conversation and person A teaches person B what he has been doing and person B says, I'm going to bring this back over to my family business to endorse, to apply it, to work on it and see the improvement.
So it's exciting to see that kind of a network effect that we're seeing, not just for our startups, but the next gens who are entrepreneurs themselves. They are also somewhat, in a sense, a pseudo kind of startup founders themselves, trying to transform a business to become something very vastly different. Yeah, I think that's the really exciting thing about it.
Being an entrepreneur and also supporting entrepreneurs because you are just happily living in your own world, coming up with new ideas, brainstorming to find the best solution. I think that really is something that excites me a lot.
Chapter 6: What are some examples of startups Thrive has funded and their impacts?
You've accomplished a lot over the years. I'm curious, how does your father see your growth and development? Looking back, you did not follow the path he expected. And over years, you've gone through many changes. If I heard you correctly, you even sold your inheritance to start Triath and raise the capital to build the farm. If I were in your father's shoes...
How would I feel seeing my son try out so many different things and achieve so much while still striving for more? Had he said anything to you about your journey so far? How does your family view your transformation?
When you talk to fellow next-gen business owners, there is a lot of emotions that will come out when we describe this whole relationship with our parents. It's complex because it's personal and it's business at the same time, right?
I wanted to also point out in a very interesting way, when I left the whole business, it was a point that it took many years for my father to really accept who I was, being an entrepreneur in my own right, but not taking on his legacy. And it was a close ending where he's currently now in a more retired mode. And he decided to sell off that particular factory that I was there 20 years ago.
And they finally have sold it. So I think there was a bit of a closure. So if you ever tell me that, oh, you can always rely on going back to your family business. I will tell you that's not possible because I forced that door to be closed because he didn't have another person to take over that business. It was quite an emotional turmoil.
In fact, during my days when I was in Malaysia, because I will come back over the weekend and my father and I would not see eye to eye on a lot of things. And I would try to share with him about what I'm doing in e-commerce, but he didn't believe in it. But one of the really important things that I was very fortunate, I was very blessed was that he still supported.
In fact, when I sold my inheritance, my mom came to him and said that your son wants to do his own thing. Are you going to block him or are you going to support him? And in fact, my dad got my family friend, he introduced him, our family friend to come and support me. And without that support initially, I don't think I had enough funding to start off my investments in a tribe.
So if you look at the whole thing, my father has been a mentor, but he has also been a very difficult traditional Asian man, Asian patriarch with an iron fist.
And one thing I realized because of my self-development, because of even doing extra self-enrichment courses by taking a CAIA and a CFA at the same time, I found myself becoming more useful and to the point that when he now talks to me about the side businesses that he's doing, He's asking me as his advisor and no longer as the son where he has, he looks down on.
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