#63 The Raw Story Behind the Storyteller: Chris Hare Reveals Secrets of Crafting Stories That Move You — Part One
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What is Atomic Storytelling?
My guest, Chris Hare, is a strategic narrative advisor and coach for companies like Amazon and Microsoft, guiding leaders and executives with his approach called Atomic Storytelling. His method breaks down complex stories into their cool, resonant elements. In this three-part series, we'll journey through Chris' experiences in three stages. Today, in part one, we'll explore his expertise in helping businesses compelling corporate stories and understand the connection between story and narrative. Tomorrow in part two, we'll look at storytelling for personal transformation as Chris shares some of the best and worst stories he's ever heard he will also open up about his own mental health challenge.
Then in part three, he'll introduce tools we can use to develop our own stories and narratives. And here's a personal confession. I told him one of his exercises might just make me cry. I'll also be sharing my own experience with another exercise, highlighting both his challenges and insights. So let's dive into the first chapter of Chris' story. Good morning to you, Chris. Welcome to Chief Change Officer.
Good morning, Vince. Thanks for having me.
Chris is also a podcast host, so it's a pleasure to have him on my show today. Hopefully, I'll get a chance to return the favor and join his show one day. Now, Chris has a ton of experience in storytelling. And as many of my listeners know, I ask every guest to share their story. So inviting a storyteller like Chris to dive into his personal journey and share his approach to storytelling feels like a perfect fit for this episode. Chris, let's kick things off with your story. Give us an overview and then we'll dig into different elements of your journey.
I actually love to start with the future that I'm working to create. So for me, I'm working to create a future where business leaders and just humans in general are celebrated and remembered, not just for what they've built, but for how they built it. who they took with them and also who they became in the process of getting there. So very much anchored in the future. My background, I started a very meandering career and then went into advertising, then went to Amazon and Microsoft, started my company in 2016, focused on marketing. And ultimately, probably around 2019, 2020, started to shift into strategic narrative practice. So essentially translating the business strategy of a company into a narrative that aligns everyone from the board to the buyer who may want very different things around shared and differentiated future. And then now I still do that work, but I'm also significantly focused on the leaders and the narratives that drive them and to help them create that future that I was talking about.
So you started your storytelling journey by helping corporations shape and share their narratives. And now you've shifted the focus to individuals. Is that right?
What is the difference between stories and narratives?
Correct. I still work with corporations, but yes, I would say the seasons of it where I started with marketing, which is just oftentimes can be talking at people and then started to discover the power of narrative, which is more talking and co-creating with your audience. And then now I still do that some, but most of my focus now is on marketing.
Why is storytelling considered overplayed?
leaders and the narrative that they need to create to bring their audience with them, but then also the internal narrative that's gotten them here and how that potentially needs to shift to get to them to the future.
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Chapters
7 chapters
1
Who is Chris Hare and what is his expertise?
3:57
2
What is Atomic Storytelling?
1:40–6:20
3
How do stories fuel narrative in businesses?
6:20
4
What is the difference between stories and narratives?
6:20–6:42
5
Why is storytelling considered overplayed?
6:42–11:32
6
How can personal stories reshape business narratives?
11:32–16:10
7
What are atomic stories and how do they impact narratives?
16:10–23:13
Speakers
2 identifiedMore from Chief Change Officer™: Ensemble
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