#64 The Raw Story Behind the Storyteller: Chris Hare Reveals Secrets of Crafting Stories That Move You — Part Two

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Chief Change Officer™: Ensemble 36 min 2 speakers 5 chapters transcribed
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What is the unique twist in today's episode?

Vince Chan 0:11
Hi, everyone. Welcome to our show, Chief Change Officer. I'm Vince Chan, your ambitious human host. Our show is a modernist community for change progressives in organizational and human transformation.
Chris Hare 0:39
If you've been listening to my show, you know I bring guests from all corners of the world to share their stories. Through these stories, we dive into hindsight, insights, and foresight for you, the progressive-minded listeners who crave change. Whether you're navigating a career shift a personal transformation like health challenges or driving change in your organization or community, there's something here for you. Today's episode has a unique twist. I'm interviewing a storytelling expert to share his own story. My guest, Chris Hare, is a strategic narrative advisor and coach for companies like Amazon and Microsoft, guiding leaders and executives with his approach called Atomic Storytelling. His method breaks down complex stories into their cool, resonant elements. In this three-part series, we'll journey through Chris' experiences in three stages.
Chris Hare 2:23
Yesterday, in part one, we explored his expertise in helping businesses craft compelling corporate story and understand the connection between story and narrative. Today, in part two, We'll look at storytelling for personal transformation as Chris shares some of the best and worst stories he's ever heard. He will also open up about his own mental health challenge. Then in part three, He'll introduce tools we can use to develop our own stories and narratives. And here's a personal confession. I told him one of his exercises might just make me cry. I'll also be sharing my own experience with an other exercise. highlighting both its challenges and insights. So let's dive into the second chapter of Chris' story.

How can storytelling lead to personal transformation?

Chris Hare 3:50
So far, we've covered a lot about narrative and storytelling in a business context. But as you mentioned earlier, Narrative can also play a powerful role at an individual level for leaders, for people in career transitions, or even entrepreneurs building a new venture. My next question naturally is, how do we apply narrative and story to individual situations? Could you walk us through some examples to help illustrate this?

What is the significance of the 'cassette tape' analogy in storytelling?

Chris Hare 4:35
I found it, and the young people listening might need to go to Wikipedia and look up what a cassette is. But I find it helpful and more visceral to think about narratives and our personal narratives as a cassette tape, a tape that's playing in our head. We're constantly writing and rewriting that and adjusting that. This is the future I'm creating, or this is what's happening in the present, or this is what happened in the past. And we fuel that with stories. So I'll give you a few different practical examples. So one, I have this one CEO that I work with. He's a serial CEO and board member. And Chicago MBA, go Chicago, I know you're a fan. Chicago MBA, McKinsey consultant.

How can we create an authentic narrative across different contexts?

Chris Hare 5:18
When he came to me, he said, it was, how do I, I have one narrative that I use with private equity, another that I use with venture capital. another that I use with board roles when I'm interviewing. And then I've got my hippie yoga community and my nonprofit work. And what I want is one narrative. So yes, on the business side, how do I attract more board opportunities without me having to pursue them? How do they come to me? So that was the outcome that he wanted. And I've become wise enough to know that I guarantee a process and I guarantee deliverables, but I won't guarantee an outcome because I've seen over and over that these narrative shifts that neither one of us could predict often almost always happen, right?
Chris Hare 6:05
So with him, when we were done, his narrative, he now has one narrative and an authentic narrative at the core of who he is that came out of his yoga practice, but it can now be used and lensed across each of those different audiences. So now it's an authentic narrative that he can use when he's with his yoga community. But when he's talking to Goldman Sachs about a business they just acquired, he has that narrative lens. And then he has stories from his experience to support that narrative lens. There's a CEO that I just recently finished working with. And I thought this was going to be my first ever failure. And so this is somebody who has a remarkable story. It's like it could be a movie easily.

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