MAX Episode #17 - James Hind, Founder & CEO carwow

Tu & Lei have a chat with James Hind, Founder and CEO of carwow.carwow is an online marketplace for buying and selling new and used cars and started in the UK but have since launched in Germany in 2016 and Spain in 2018. For those of you outside of Europe that aren’t yet familiar with carwow - in 2022, there were over 109 million visits to carwow sites with over £5B worth of cars bought and sold on the carwow platform. But not only does carwow make it easier for buyers and sellers to transact, it has the largest automotive YouTube channel in the world providing some of the most compelling and entertaining automotive content on the interwebs. The carwow YouTube channel which was launched in 2014 has over 2.6 billion views from it’s more than 8.2 million subscribers and growing. James talked us through his background and how he founded the carwow platform. I learned a lot about how his platform works and how they’ve developed their stickiness. James also talks to us about the trends he’s seeing the UK and German markets and how aspiring companies that are new to the automotive space can build their awareness and make a big splash. James has built carwow into a key resource for new brands and a key tool for directly engaging potential car buyers. Don't miss this terrific conversation!

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