vol.049：China's Z-generation toward Purchasing Automobiles

The source, an excerpt from the newsletter "知らなかった！中国ITを深く理解するためのキーワード" by IT journalist Takemi Makino, examines the changing attitudes of China's Z-generation (post-1995) toward purchasing automobiles. It begins by describing the Z-generation as a rational, globally conscious, yet highly connected cohort that is generally resistant to traditional corporate promotion, preferring SNS-driven trends. Although this generation previously showed low interest in cars, the article notes a recent surge in interest driven by the integration of new technologies like autonomous driving, artificial intelligence, and 5G into vehicles, transforming them into "smart devices." This shift aligns with the Z-generation's preference for technology, cutting-edge experiences, and seamless smartphone integration, with many indicating interest in purchasing domestic new-energy vehicles that offer these advanced features. The text also mentions a contributing factor of declining youth population and the rise of shared car services, which paradoxically function as extended test drives leading to ownership.

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