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CIFF Media

Lina Kling on how Matcha Routine simplifies beauty routines

08 May 2025

Description

Three products, multiple functions. This is how Lina Kling Founder of Matcha Routine works with decreasing the overwhelming selection of beauty products meeting consumers everyday. At our 64th edition she was a part of the NEUDEUTSCH Collective and took some time of the floor to drop by the CIFF Media Studio for a talk about the vision behind her beauty brand – a brand catering to both humans and dogs.

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