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CIFF Media

WODEN on Building a Value-Driven Scandinavian Shoe Brand

16 Dec 2025

Description

In today’s CIFF Media episode, Julian Daynov sits down with Carsten Holm, Founder of the Danish shoe brand WODEN. WODEN is a Scandinavian brand that stands for Works of Denmark with a focus on Scandinavian design values, natural quality materials and great value for money. Since its founding in 2013, the brand has been returning to CIFF, where it has found a strong alignment of values. Shared values have also guided WODEN’s choice of ambassador, selecting Danish model Josephine Skriver as the face of the brand.

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