CIO Classified

The Brains Behind Headless CMS with Paolo Negri, Co-founder and CTO, Contentful and Martin Paton, CTO, Kin + Carta Europe

26 May 2021

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Paolo Negri, Co-founder and CTO of Contentful, and Martin Paton, CTO of Kin + Carta Europe, discuss the importance of no-code and low-code tools, the benefits of headless CMS, the future of digital experiences, and much more. Key TakeawaysImplementing no code and low code tools empowers users.Going headless will make your employees’ lives easier and workflows more productive.The more agile you can make your content the more effective it will be.Key Quotes“As soon as the lifecycle of your content differs from the lifecycle of your presentation, or you have multiple and different presentations of your content, the benefit [of headless] becomes huge. You really understand that the life of your content and where the content comes from and goes to are all things that you want to manage explicitly and deliberately.” - Paolo“Last year we did some research that showed that up to 70% of content didn't get utilized. I think it's really clear that we need to create quite a tight feedback loop between the overall content production and the end-user. And what we believe passionately at Kin + Carta is: speed up the experimentation process to ensure that the content is landing. And you need to do that really quickly because content can almost be out of date the moment that it's published.”- Martin“The principle of low-code is really: How can we make available an environment where people can only write code specific to their business? So it's business logic that is absolutely custom to what they’re doing–it stays in the domain of knowledge for which they are solving.” - Paolo“What we try and encourage people to do is really slash and burn the content that you're producing, really focus on the core messages you want people to read. And we’re quite ruthless about that schedule and cycle that you go through when you're actually refreshing your content--the ‘you ain't gonna need it’ principle really does apply here.” - Martin Linkswww.contentful.com/https://www.kinandcarta.com/en-us/ Thanks to our friendsLearn more about CIO Classified and find other episodes at CIOpod.comThis podcast is brought to you by Box, Okta, Slack, and Zoom. Modern employees demand the best tools at work. If your company wants to embrace the modern work environment, you need best-of-breed tools like Box, Okta, Slack, and Zoom. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

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12:00H | 20 DIC 2025 | Fin de Semana

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CIO Classified

The Brains Behind Headless CMS with Paolo Negri, Co-founder and CTO, Contentful and Martin Paton, CTO, Kin + Carta Europe

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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